Oxford cabin biscuit was introduced in 1960 and is as old as Nigeria yet it just got rebranded ahead of Nigeria. The oxford biscuit just like Nigeria had its glorious days. Days where when you call Cabin biscuit, you are referring to oxford biscuit, the brand was as powerful as when Nigeria stood as the Giant of Africa, maybe as Oxford decided to evolve, Nigeria would one day.

Most people call Oxford biscuit, Cabin. Oxford was bearing the category name for biscuits of its kind. So what is Cabin? Cabin is the generic name for a kind of bread staple that is typically hard, flattened and mostly unsweetened.

Back in the days, Oxford Cabin biscuit came in a square box and was served on special occasions and during recreation activities. Who remembers those birthday parties that turned out well cause the Oxford cabin biscuit was there to compliment the firewood Jollof Rice made or can you remember the house fellowship and church gatherings where Oxford cabin biscuit was shared.

The Oxford Cabin biscuit was eaten in creative ways such as dipping the biscuit in tea, spreading butter over the biscuit and preparing milk and crushing the biscuits into it. This shows how the cabin biscuit is remembered when in need of a snack or light appetizer.

Over the years, the biscuit has undergone changes in size and probably quality but the increase in competition seems to have also contributed to the decline in the appearance of the biscuit in the marketplace. The brand has, however, recently rebranded with biscuits packaged in nylons probably to avoid the biscuit getting soft once opened and also this automatically provides a sharing formula for those who enjoy eating the biscuits with colleagues, friends and family members.

The repackaging is good but they have to act beyond that. They can sell the biscuits as one that holds memories and use the power of nostalgia to build the brand and appeal to people who hold their memories dear.

They can also sell by tapping into occasions and activities that people hold dear and position the brand as one needed on different occasions and moments that we share, selling this allows the brand comes to mind when certain events or occasions are being planned for.

Another way to build their brand and increase sales is to create new usages of how the biscuit can be eaten while highlighting the older ways to eat and enjoy the Oxford cabin biscuit. Creating new product usage helps people have choices in how their cabin biscuits can be enjoyed.

Standing out from others is not an easy task for oxford cabin biscuits as there are other cabin biscuits but when others zig, Oxford Cabin biscuit needs to zag and let the name do the wonders for them, move beyond the noise of the competition and create a brand that stands the test of time.

SOURCE: https://brandspurng.com/2020/10/06/oxford-cabin-biscuit-still-a-gem-60-years-later/

I don chop dis biscuit e don tey, e get one wey strong for mouth pass ahm and sweeter, I think yale family biscuit, both of them really rocked my childhood, I love it with my best minerals then called crush.... In fact I was always called baba crush.

Cabin flakes that year with milk and milo.

Cc lalasticlala

This particular brand of biscuit don save plenty lives for boarding house

Goldwater2023:
This particular brand of biscuit don save plenty lives for boarding house

Yes o

Even people sef share am during family meetings and church fellowships in those days


The only disadvantage way e get nah say if you forget to cover am the biscuit no go dey crunchy again

Romanoff:
Cabin flakes that year with milk and milo.

Cc lalasticlala

you sabi
na boarding house trips be that on a steady... until the cabin end

visiondee:
I don chop dis biscuit e don tey, e get one wey strong for mouth pass ahm and sweeter, I think yale family biscuit, both of them really rocked my childhood, I love it with my best minerals then called crush.... In fact I was always called baba crush.

Same here.....

Birthday parties no dey complete without this biscuit back then

This my favourite biscuit inside naija tea until lactose intolerance crept in.
Dormitory life

descarado:
This my favourite biscuit inside naija tea until lactose intolerance crept in.
Dormitory life

You can still enjoy milk, but it has to be lactose-free milk

Odoogu:


you sabi
na boarding house trips be that on a steady... until the cabin end

I dey tell you. Oxford over Yale.

Fp

cabin is bae

This biscuit ehn if my mama no buy am for me carry go school on my birthday I go dy cry like mad


Do you wish to work or study in countries like
Canada, New Zealand, Australia, Dubai, Germany
check my signature for my contact

mu2sa2:
You can still enjoy milk, but it has to be lactose-free milk

Don't mind my stomach, it doesn't wanna recognise any.
As long as it's milk. But the good thing is that I can use powdered( slimming) or lactose free for milk for pap. The tummy can start acting up if I'm not fast
Thanks

Absolutely love it. Even Indomie generation will know this.

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