To convert a customer and build customer loyalty, your site should provide a flawless experience. Any pain points or inconvenience runs the risk of losing a customer as they usually will abandon their purchase. To overcome this, we have identified the 10 points of vigilance to remove all obstacles in the customer's buying process. From display times to transaction emails, discover the errors you need to avoid.

1. An excessively long response time

Waiting time is the number 1 priority for customer relations in all sectors. On the phone, at the checkouts, in the fitting rooms... and on the web. In terms of the Internet, the most critical aspect and problem lies in the time it takes a page to fully load. If a page takes more than 3 seconds, more than half of Internet users are likely to leave the site. A very selective requirement that has a significant impact on mobile site referencing. Since July 2018, Google has announced that it will take this data into account when calculating its algorithms

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