Whether small or big business, one thing is certain, the need to create contents.

I will share briefly two rules I have applied in content creation that works like magic.

1. Value

I know we all know this, but hold on, what is value to you? What is value to your audience? Value is different for different niche, so before running off, ask yourself what is value to those your audience.

Give you an example, If you are running a business and your target is young people who will see your the value and engage your content, you have no business posting for likes, posting jokes and pranks, you won't cut across your audience as serious, we want to know the books you have read, your mistakes, your highs, any regrets so far, what motivates you, and then more about your product by the sides. Should you post jokes, well that will be minimal, I shouldn't scroll on your timeline and see 6 funny videos before anything educational.

Now listen, you can't give what you don't have, you want to give value? Then add value to yourself first. Attends seminars, pau for trainings, read books, have a circle of like minds.

Closely related to value is RELEVANCE, this brings us to number 2.

2. Relevance:
How relevant is the value you are adding to your audience, what does your target audience need right now? What is their pain? How can you help them? Think! Barry! Think!

You will have to think, rethink, strike out and think again.

As you go about content writing don't forget to always keep this 2 rules at your finger tips.


PS: Feel free to share more on the comment section.

Peace Onwughai.