The story of the Nigerian entertainment industry is usually told by detailing the exploits of the talented actors and actresses from its buzzing film and moviemaking haven, Nollywood, or the wave-making afrobeats artistes whose sounds have captured the globe, culminating in several international award wins and nominations, including, most recently, nominations for the Grammy awards.

There are however several other players in the industry, who play an important role in gently weaving together the tapestry of the industry in ways that often go unnoticed.

One of such players, is Louiza Williams. The Cross River State indigene is currently the artiste manager for G-Worldwide Entertainment, a 360 record label and management company, famed for the discovery of Kizz Daniel and Sugarboy.

Louiza, a graduate of Applied Chemistry from the University of Calabar, discovered her passion for entertainment quite early, as she quickly bagged a diploma in Cinematography at the Niger Delta Youth Entertainment Programme. She has received several other certifications, including as a Film and TV Producer from the New York Film Academy.

Louiza Williams has managed a potpourri of Nigerian talents, including Waconzy, Kizz Daniel, Sugarboy, Mc Galaxy and she was the Artiste consultant for the famed Calabar Festival. Her efforts have not gone unnoticed, as she has received a plethora of award nominations, including the City People Awards (2018), Scream Awards (2018), Beatz Awards (2015), Maya Awards (2015), and the Nollywood Europe Golden Awards 2016 in Germany which she won, for Artiste Manager of the Year. She received a similar award in the Republic of Benin, at the Extreme Awards in 2015.

She recently wrapped up production of her feature film debut, Suga Suga, which is set to hit cinemas in Nigeria in April, 2021.