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Using Google My Business To Get Loads of Customers For Free (Nigerian examples) - Business - Nairaland

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Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:00pm On Feb 15, 2021
Many Nigerian businesses are spending through their noses on advertizing. Yet, the current most effective way to attract loads of paying customers or clients to any local business is absolutely FREE OF CHARGE but most Nigerian businesses are missing out on it. That is Google My Business listing (also known as GMB - not General Muhammadu Buhari thoughgrin).

There's this saying that "the best things in life are free". It is true about air and love. Then, as you will see, it is true about GMB also. With it, YOU CAN GET ON THE GOOGLE FIRST PAGE for very high-traffic buyer-intent keywords in 3 weeks or less and ALL FOR FREE.

BUT, THE POWER OF GMB LIES IN DOING IT WELL ONLY. OTHERWISE, YOU WILL SOON RUN INTO A FRUSTRATING RAT RACE WITH IT. So, if you are a serious business owner (especially if you run a local business), you really need to pay attention to this webinar - a personal gift from me to the Nairaland business community. So, you'd better made the TIME INVESTMENT once and for all because of its great great value to your business life.

I'm here to reveal the huge marketing opportunity in GMB and how YOU can exploit it to the full in the interest of your business success. Most of the things that you need to do are things only you can do for yourself since they need regular and instant access to private accounts whose details you shouldn't be sharing with 3rd parties (running your Google account, for example). I'm giving you THE FULLEST DETAILS YOU NEED TO DO WELL HERE.

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Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:03pm On Feb 15, 2021
To start with, WHAT IS GMB? It is a Google service that uses a combined power of Google Search and Google Maps to help users find the kind of businesses that they may be looking for. Another name for it is Google Local Business Listing. OK, instead of going academic on it, let me just show you Google My Business live:

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Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:09pm On Feb 15, 2021
Let's say that you are from Calabar and you are visiting Lagos to get some auto spare parts. You are likely to key in a key word that says, "auto spare parts dealers in Lagos". A part of your search engine research page (SERP) will look like what you have above. That is an example of GMB listing.

If your business is one of those that show up when people search with such a popular keyword, imagine the large number of buying-minded customers you are going to be getting from far and near! And it's absolutely free and relatively permanent. So, that's why we're talking about getting your GMB listing right.

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Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:22pm On Feb 15, 2021
Or, assuming you are visiting Kano from Lagos, you might search for "hotels in Kano GRA". A part of your SERP will look like the screenshot below. That's an example of a Google My Business listing.

1 Like

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:26pm On Feb 15, 2021
Or, let's assume you live in Abuja but you are trying to buy some real estate in Enugu, you are likely to search for "real estate companies in Enugu" in order to help you in choosing the company to work with.

A part of your SERP will look something like what I have below. Again, that's an example of GMB in live action:

1 Like

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:36pm On Feb 15, 2021
What Googlers are searching for are endless (property lawyers in Port Harcourt, poultry farmers in Ibadan, plumbers in Zaria, etc). But the challenge YOU have is how to make YOUR OWN Google My Business listing show up at the TOP of the GMB section of the SERP for popular keywords for your niche (ie. type of business). THAT'S BECAUSE OVER 90% OF SEARCHERS DON'T GO BEYOND THE TOP 3 ITEMS ON THE LIST WHILE MAKING THEIR CHOICE.

Before we go ahead to talk about HOW to rank at the top of the pages, I think it's necessary for you to first understand WHY your GMB listing should be such an important consideration to you.

So, let's go:

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Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:58pm On Feb 15, 2021
GOOGLE SEARCH REMAINS THE WORLD'S BEST MARKETING PLATFORM - SEE WHY.

Whatever you can do to get your business, product or service at the TOP of the first page of Google search for any popular keyword is worth EVERY energy, time, money, or any other resource that you can spend on it.

You should know WHY I made the above categorical statement even if you have used the Worldwide Web for only 30 days. But, in case you don't know, I will tell you why:

ONE REASON FOR THIS IS THE GOOGLING HABIT WHICH HAS BECOME A 'PANDEMIC' THAT IS FAR MORE WIDESPREAD THAN COVID-19grin I mean that most people on Earth are in the habit of looking almost everything up on Google.

According to Internet Live Stats at 4pm on Monday February 15, 2021, there are 89,658 searches conducted on Google every second. That translates to over 7.7 billion searches daily. You can click here to see the current record whenever you happen to be reading this.

NOW, THERE IS ABSOLUTELY NO OTHER PLATFORM THAT OFFERS SUCH A GIGANTIC OPPORTUNITY FOR BRAND EXPOSURE.

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Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 7:22pm On Feb 15, 2021
But that's not even the number 1 reason why getting at the top of a popular Google SERP is a real goldmine no business today can afford to miss. The bigger reason is INTEREST. How do I mean?

Interest is EVERYTHING in marketing. For example, if you are thirsty, you are going to be more INTERESTED in a sachet water seller's product than if you are not thirsty. Or, wouldn't you buy the water more readily when you are thirsty than when you are not?

Of course, the answer is clear. You are going to buy any sachet water that comes around irrespective of the brand. Or, if a number of brands show up, you can only choose from what is available.

www.nairaland.com/attachments/13149736_screenshot20210216091522_jpegaa4dc653cf88b7289a79a419aba8415d

Similarly, people who are searching for information related to your business on Google are far more likely to be INTERESTED in any offer they get alongside their search than the people who are catching fun on Facebook. That's because they are already VERY INTERESTED in the kind of product/service you offer before they found you. THEY ARE TO YOU LIKE SOMEONE WHO IS THIRSTY AND IS SEARCHING FOR WATER. Thus, they're far more in 'buying mode' than users elsewhere.

In 2019, a client asked me if SEO was still relevant in the age of social media. I laughed until he thought I was out of my senses. But then, after giving him a few simple facts on the issue, he admitted that he should have thought himself insane instead.

Before then, he had been spending five figures monthly on social media ads. But, since then, he has never spent a dime on social media ad again. I'm going to write another article where I will answer that question in case some of you here are thinking the same way (I will also link the article here).


No doubt, social media has its great advantages over the search engines (like the opportunity for social sharing or the psychological use of the heightened dopamine levels). But, none of them equals the value of the EXPOSURE and INTEREST TARGETING available with Google search by even a thousandth.

But, as you are going to see: GMB MULTIPLIES THE ADVANTAGES OF GOOGLE SEARCH OVER AND OVER AGAIN FOR ANY BUSINESS THAT KNOWS HOW TO EXPLOIT ITS SECRETS.

Meanwhile, I will also show you how to blend social media marketing with Google search for maximum results.

1 Like

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 7:32pm On Feb 15, 2021
LET ME ENTERTAIN QUESTIONS OR OBSERVATIONS (IF ANY) BEFORE I CONTINUE.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by IdJack(m): 4:48am On Feb 16, 2021
Thanks for this.

Waiting for more information
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 7:17am On Feb 16, 2021
IdJack:
Thanks for this.

Waiting for more information
Okay, sorry I slept off last night. May be, you can consider reporting that to EFCC. Oh yes, that was an economic crime I committed when I kept the Nairaland business community waiting while I was sleepinggrin

Well, I hope you understand that I'm joking. Meanwhile, how was your sleep? I'll be making a post shortly.

1 Like

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 7:59am On Feb 16, 2021
SEE HOW GMB BLENDS THE ADVANTAGES OF ONLINE AND OFFLINE MARKETING

We all know that the digital culture has a lot of advantages over the traditional brick-and-mortar style. For example, the digital removes the physical limitations, making it possible to easily reach people far beyond your vicinity. But, does that mean that the digital has all the advantages over the physical? No, of course.

One of the biggest disadvantages of the web-based business culture is the issue of trust. Not just that people are afraid of getting scammed outright. But they also care about making a direct evaluation of what they intend to buy BY THEMSELVES before releasing the payment.

For example, see a story a Nairalander told here in this 2016 thread entitled "Photos: What I Ordered Vs What Jumia Delivered":

Crystalline:
Please before you buy something on Jumia, take out time to visit their page and make sure to read and understand their return / refund policy.

In case you do not have the time to go through the policy, make sure you open the product package in front of the delivery man to at least see the condition of the product before you pay for it.

I placed an order for this Rimmel bronzer, it was delivered and I paid for it. On opening the package, I saw the product wasn't intact- the powder cake was broken into pieces, I immediately notified the delivery man of my findings. He apologized and explained they do not know the condition of the products as their job is to deliver already packed products, I understood.

I immediately sent a mail to jumia customer service and I was referred to their return policy, I explained that the product was already damaged before delivery but they insisted that I could not return it. WOW!

Someone has a bad product and another person is forced to pay for it and keep it. Something wey no be me spoil? I no understand.

I was really shocked and disappointed cos if this is how they do, then it will affect their reputation and they will definitely lose their customers.

Question: What measures have they put in place to ensure that 3rd parties who advertise on their website do not sell bad products and get away with it?

If any measures have been put in place, it means someone is not doing his/her job.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 8:08am On Feb 16, 2021
THE POINT IS THAT THE ISSUE OF TRUST (WHETHER TRUST OF GENUINENESS OR OF JUDGMENT) IS A MAJOR PROBLEM IN WEB-BASED BUSINESS DEALS. TRUST ME, THAT ALSO HAS ITS NEGATIVE IMPACT ON THE SALES VOLUMES OF YOUR PRODUCT OR SERVICE.

YOU can see the comments on the thread I just cited and you'd realize that such trust concerns can stop so many people from patronizing an online business:

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 8:36am On Feb 16, 2021
There's also the disadvantage of time. For example, imagine ordering lunch and it ends up arriving at 5pm all because the delivery boy was arrested by a thoughtless cop for singing Timaya while riding a bicycle! Think about that.

These are just two of the many advantages that offline business connections could have over their online counterparts. But GMB removes the disadvantages, making you to have the best of both worlds: People can order lunch on a restaurant's website and drive over to pick it up during lunch break, thereby overcoming the trust, time, and space disadvantages at once.

I hope YOU got this point right. If you need any explanation on it, feel free to let us know.

I'm taking time to tell you all these things in order to help you to really appreciate this opportunity you have to learn how to get a grand permanent exposure for your business ALL FOR FREE by making a creative use of your Google My Business listing. Imagine the billion-dollar value and yet, it's all free. Yes, you need to appreciate this enough or else, you will look down on this opportunity and miss its great value.

The famous political economist Peter Drucker predicted that this was going to be the era of "knowledge-driven economy". It's now frequently the case that THE ONLY DIFFERENCE BETWEEN SUCCESS AND FAILURE LIES IN WHAT YOU KNOW OR DO NOT KNOW. So, you'd better taken this seriously enough.

ANNOUNCEMENT: I'm thinking that some of you would like to be getting the audio versions of each post also. You know, reading can be hard work sometimes. So...

I have created a Telegram Channel where I am going to be using other media (like video and audio) to reduce the amount of reading that you have to do. If you'd like to join the Channel, send your Telegram Phone number to raymorepartners(at)gmail.com to be added. Use your Telegram phone number as both the subject line and the body content of your email.

But, don't ever listen to the audios while driving... or, I'll call LASTMA for you grin.

1 Like 1 Share

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by ekowo: 8:57am On Feb 16, 2021
Thanks for the topic. Waiting for more lessons. I appreciate
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 9:59am On Feb 16, 2021
ekowo:
Thanks for the topic. Waiting for more lessons. I appreciate
Thank you for the appreciation. It is written that "my people perish for a lack of knowledge". There is no place that this is truer than in Africa. We are perishing economically and otherwise because we don't value knowledge enough. It's one reason I'm here. So, I appreciate you for being one of the few Africans who appreciate the value of knowledge. Believe me, you're one of those to lead the next generation of the African (and yes, world) economy.

2 Likes

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 12:03pm On Feb 16, 2021
Please, I'll soon be making posts. I got busy with something else but I'm almost through now.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by olenyi: 4:03pm On Feb 16, 2021
Ride on bro.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 12:44pm On Feb 17, 2021
4 CARDINAL STEPS FOR A SUCCESSFUL IMPLEMENTATION OF YOUR GOOGLE MY BUSINESS LISTING

NOTE: Don't DO anything yet until you have read through ALL the steps first. Otherwise, you might make a serious mistake that will be impossible to correct later on[. Please, don't mar your efforts and your GMB results with such mistakes. So, again I say, read through the steps first before you start to implement them.

STEP 1: Have A Google Account

If you have a Gmail account, then, you already have a Google account. A Google account is free to sign up for and most people these days have it. So, I believe you have one already.

But please, take this very seriously about your Google account: Make sure that the Gmail address associated with your Google account is one of the business emails found on your other online platforms (such as your website, Facebook page, company LinkedIn profile, etc.) and also on your offline displays (such as the billboard or banner at the facades of your shop or office). Don't have any other Gmail address on any of these online and offline platforms.

Also, this is the account that you will be using to log into Google Map either on the web or the mobile app.

Doing as I have said will help to make the verification of your GMB listing faster later on. So, create a new Gmail account to use for your GMB listing if you are not ready to use your current Gmail address as your business email also. Go to accounts.google.com to do that. REMEMBER: DON'T DO THIS YET UNTIL YOU SEE ALL THE STEPS (UNTIL THE 3RD STEP AT LEAST).
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 1:09pm On Feb 17, 2021
STEP 2: Register or Claim Your GMB Business Profile

There are businesses that are already registered on GMB but are not yet claimed by their owners. So, you will check first to know if you are already registered. If so, you start by claiming the business profile. Otherwise, you will need to register your profile from scratch.

To begin to do that, click here to get to the official GMB page for Nigeria.

Note: If your business is located in Nigeria, your verification will be smoother and faster if you use the exact link shared above (or you click here). If you are outside Nigeria, you can ask me to assist you to get the official link for your country. You can also use Google search to get it but be careful not to get confused by other search results that don't link up to the right page.

Once you are on the right page, take time to get familiar with the page by reading it up. Then, at the end, you click on "Manage Now".

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 4:36pm On Feb 17, 2021
You'll be prompted to type in your business name into a field as shown below. While doing so, if your business is already registered, it will show up with an option to "claim it". So, you follow the prompt accordingly.

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 4:38pm On Feb 17, 2021
But if your business name doesn't show up, you will have to register it anew. So, click on "add your business to Google" and follow the prompts until you are registered.

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 4:44pm On Feb 17, 2021
STEP 3: Verify Your Business Profile

This is one of the most important steps in this journey. You can begin to succeed with GMB if only you scale through here.

If you asked me, I would have told you that the greatest secret of successful GMB profile verification is to understand why Google is doing the verification in the first place.

So, what's the reason? It is simple: Google wants to be sure that your business is real. That's because Google's aim for starting GMB itself is to help people find real local businesses through the combined algorithms of Google Search and Google Maps. You can now see why they take your verification extremely seriously... and why you should too.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 4:50pm On Feb 17, 2021
VERY IMPORTANT: DIFFERENT WAYS TO VERIFY YOUR GOOGLE MY BUSINESS PROFILE

Verification is nothing else than the process of receiving a code from Google and entering the code into a field to prove that...

i. The business really exists
ii. The business really belongs to YOU.

But before Google can send you the code, you need to prove THE ABOVE TWO POINTS to them yourself. How do you do that?

Most businesses do the verification by receiving the code in a post card sent to their physical business addresses as supplied to Google during the GMB profile registration. This way, Google becomes very sure that the business address is real.

But the problem with postcard verification is that it wastes time. Also, many people have complained about NOT GETTING THE POST CARD AT ALL (probably due to postal service hiccups). Google gives 14 days for the post card to arrive at your address. But in the real sense, it may take up to 6 months to arrive or may never arrive eventually. And, the delay has become even worse since the COVID-19 pandemic started messing everything up.

Fortunately, there are other faster verification options available and they are:

i. By Phone
ii. By Email
iii. By Google Search Console

With each of these options, it takes less than 5 minutes to get verified. However, your eligibility to use any of these options depends on...

i. The information you supplied during the registration of your business profile.

ii. What suits your unique situation best.

NOTE: I can't share this information openly because I'm afraid that scam artists would take an undue advantage of it to further damage the reputation of the country's business community. So, if you truly have a real business, you will need to contact me via my profile to guide you one-on-one through the process. Please, THIS IS NOT FREE OF CHARGE. But it is very affordable. I'm using it mainly as one of the means for screening out unserious people who may use the information only to execute scam operations that may further damage the country's online reputation.

Through a Whatsapp chat, I will find out what suits you best and guide you through the registration process that will make you eligible to use any of the non-postcard options.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 5:18pm On Feb 17, 2021
STEP 4: Optimize Your GMB Listing

This is what is called local SEO. It is all you do to get your GMB listing among the top 3 when many popular keywords related to your business is typed into Google search. If you can do this well, you will only need to sit down in your office and people that you've never seen will be calling you again and again and again to patronize you, just like these...

www.nairaland.com/attachments/13147436_screenshot20210215173729_jpeg0c84ce9c0309ed0f5844224c8b16a52c

www.nairaland.com/attachments/13147403_screenshot20210215173021_jpegacf4c443ddceec7be2590a8e5999aa53


www.nairaland.com/attachments/13147321_screenshot20210215173336_jpega86d2b03624791ea2378b54afe50e172

Imagine that you are the owner of one of the businesses that showed up in the above search results! Think of the loads of free and very targeted clients or customers you will be getting when hundreds or even thousands of people conduct Google searches from the comfort of their own homes or offices. You will not be wasting a single word or kobo to convince them to buy from you. Yet, they'd be flowing to you like the rivers of joy and gladness!

The good news is that you can achieve that in 2 to 3 weeks. And, once you have achieved it, all you'll need to maintain the position will be just as easy as browsing around Nairaland.

That's why I am going to be devoting a lot of time to this. So, stay tuned.

I have also created a Telegram Channel where I am going to be using other media (like video and audio) to reduce the amount of reading that you have to do. If you'd like to join the Channel, send your Telegram Phone number to raymorepartners(at)gmail.com to be added. Use your Telegram phone number as both the subject line and the body content of your email.

1 Like

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 6:15pm On Feb 17, 2021
I'm now ready to entertain questions and observations before we continue.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by Welcum: 6:22pm On Feb 17, 2021
BrandBrainBox:
I'm now ready to entertain questions and observations before we continue.
Mine is APPRECIATION. Thanks for your generous heart. It's so detailed and insightful!
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 5:31pm On Feb 18, 2021
Welcum:

Mine is APPRECIATION. Thanks for your generous heart. It's so detailed and insightful!
OK thanks, we'll soon continue from where we stopped.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by Jossyroyal1: 3:50pm On Feb 20, 2021
smiley


Thanks very much for this information

Google my business has been very helpful
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 2:52pm On Feb 21, 2021
EFFECTIVE GMB OPTIMIZATION STARTS WITH A GOOD KEYWORD RESEARCH

Yes, just like SEO generally, local SEO runs on keyword research and implementation. What this means is that you have to discover the exact arrangements of words that most people are using to search for your kind of product or service. Those arrangements of words are known as keywords. Usually, there will be numerous keywords being used by many people. The best bet is to look for a couple of keywords with HIGH TRAFFIC but LOW COMPETITION and work with them.
Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 2:53pm On Feb 21, 2021
For instance, let's assume that one of such keywords being used by prospective buyers to search for cars in Lagos is "Cars for sale Lagos".

Re: Using Google My Business To Get Loads of Customers For Free (Nigerian examples) by BrandBrainBox: 2:54pm On Feb 21, 2021
The GMB section of the search results will look like this.

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