Due to the proliferation of the mobile phone, the penetration of the internet has achieved a remarkable feat. A lot of Nigerians are online at a record high. Brick and mortar businesses have been transitioned online. Hardly can you see a physical business now not having an online equivalent.
Ecommerce has also achieved its own evolution in cyberspace, big malls and shopping out feat now have Stores online. It’s now a competition of deals and affordable offers.
Promotions like the 'fall yakata' by Konga, 'Black November by Jumia, Black Friday’ by ShopRite, and Spar had become the most popular in the internet space.
People who had benefitted or known about these offers now are looking for more, than ever before. These deals are becoming scarce, hence, people deliberately delay their shopping for monumental periods like these.
Platforms that aggregates deals are now needed to fill in the vacuum, Kimbino is one of the foremost. They bring deals and discounts closer to shoppers.

“ Our aim is to bring users the most searched offers in Nigeria, that is why we gather all interesting deals, where they can buy items at the best prices. We believe that Kimbino helps each of you save loads of money. For this week we can recommend saving with Jumia deals - Tech week starting from this Monday ”, said Kimbino Business Manager in a short interview.


Below are some of the top searched for products from all shops in Nigeria:


1. Electronics and gaming console

The electronics category is one of the fastest moving products online. It is not uncommon to find a minimum of 2 items in each household.
The popular items here are:
Television: led tv, smart tv, dvd etc
Audio equipment home theatre set, speakers
Camera: projectors, camcorder
Console: ps5, xbox etc

2. Mobile phone:

Brands like Apple, Nokia, Samsung, Tecno, Huawei are some of the most patronized phones in Nigeria.
Phones: iphone xs, iphone x, samsung s9, samsung s8, huawei y9, tecno camon 11.
Phone accessories: screen protector, phone case, batteries.

3. Power equipment:

Due to the lack of consistent power supply in Nigeria, people often need to take care of their power supply themselves to avoid disruption of daily business and domestic activities.
A power generating set is usually the most popular option here, and they come in different sizes. Solar power and inverter system also provides an alternative source of power

4. Fashion

The fashion niche is a highly patronized category as clothing is one of the four basic needs of man. According to Wikipedia, worldwide the fashion industry is worth over $2.5 trillion, with Africa’s share estimated at less than 1% of that total. Meanwhile, Euromonitor suggests that the sub-Saharan fashion market is worth $31 billion, with Nigeria accounting for 15% of the $31 billion ($4.7 billion).

Setting up a clothing shop boutique is a profitable business here in Nigeria especially if you are dealing with ladies’ wear. For instance, you buy attire of ₦3,000 and sell at ₦4,500
Men’s fashion:
Men's sportswear, fashion hoodies & sweatshirts, jackets & coats, jeans, t-shirts & polos, jeans, corporate suites, shoes, watches, underwear, sleepwear, etc.

Women’s fashion:
Dresses, skirts, pants, jeans, sleepware, plus size, sneakers, flats, heels, boots, sandals, flip flops, bags, sunglasses, watches, wallets, belts, jewelry
Others: baby wears, wedding gowns, school uniforms, travel bags, etc.

5. Baby products

According to UNICEF, " [I] Nigeria is a `country of the young' with almost half the entire 180 million-strong population, 46 percent, currently under the age of 15. The current total for children under the age of 5 stands at nearly 31 million while each year at least 7 million babies are born. [/i] "

This makes the demand for baby products very high at the malls. It is a highly profitable niche and more players are venturing into the business as the projection is increasing on a daily basis.

Apparel & accessories: baby boys clothing, baby girls clothing
Diapering: disposable diapers, diaper bags, wipes & holders
Bathing and skincare: shampoo, skincare, washcloths and towels baby gifts, pregnancy, and maternity baby toddler toys
Baby & toddler toys: toys, bath toys, activity play centers, music & sound
Bathing & skincare: washcloths & towels, grooming & healthcare kits, skin care, bathing tubs & seats, bathroom safety
Feeding: breastfeeding, bottle-feeding, pacifiers & accessories, highchairs & booster seats, solid feeding, bibs & burp cloths,
Gear: backpacks & carriers, swings, jumpers & bouncers, walkers