TECNO Mobile has ranked for five consecutive years among the TOP 6 brands on the African continent, marking another prestigious recognition of the brand’s leadership in Africa.

Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the five economic regions and analysis and ranking by Kantar and Brand Leadership.

Collectively they account for over 80% of the population and over 80% of the GDP of Africa. The 2021 survey was conducted between March and April 2021 and yielded over 80,000 brand mentions and over 3,500 unique brands.

Since establishment, TECNO made a strategic decision to focus on Africa. When the brand first entered Africa, its core strategy was to focus on sub-Saharan Africa, where cell phone penetration was very low and was largely ignored by global cell phone manufacturers.

The aim was to bring a cell phone that would suit African consumers and improve the lives of as many people in Africa as possible by bridging the digital gap through technology and innovation.

The brand as since then set numerous records that defines its success and popularity. To name a few, TECNO was the first to launch dual SIM cards in Africa over a decade ago to solve the expensive data-roaming problem and the complexity of mobile connections.

TECNO was also the first to develop longer-lasting batteries that provided 72 hours of battery life to solve the power supply issues. The brand was the first to bring dark-skin camera solutions and the best Camera phone for the continent, which is now a recognized leader in this regard at global level.

After more than a decade of committment and consistency in Africa, the rewards are finally falling in. Earlier in the year, Counterpoint Research ranked TECNO as Africa’s Top1 smartphone brand in 2020, stating that TECNO made its breakthroughs in mobile photography technology and continued investment in the market throughout the pandemic despite a challenging year. And now, with Brand Africa’s new rankings, TECNO has once again come out tops, becoming a leading player in mid to high-end mobile brand segments in Africa.

TECNO brand spokesperson sharing that, “ We’re very honoured to be listed again amongst African’s Best Brands ranking this year and to be part of the key contributor to the development of African business.

Shouldering African consumers’ trust and great support, we will keep the momentum to continuously unlock our best of contemporay products and technologies for consumers across Africa and inspire them to pursue a better life via mobile technology innovations.”

https://spot.tecno.com/ng/forum.php?mod=viewthread&tid=145755&page=1&extra=#pid769669

Wow Congratulations TECNO MOBILE, thanks for coming to our rescue

They deserve it, the brand has been consistent. Kudos to them.

Wow, must everything be TECNO TECNO? Well, if they've worked this hard then I can't help but congratulate them

Yet again...

No surprises here to be honest. They've come a long way. I'm only surprised why they aren't higher up the list.

Tecno don blow

Sincerely I am not surprised, they have a working Team that think out of the box, strategies, study markets around the world execute topnotch plans.

And their marketing is exceptional.

Kudos to the most preferred mobile brand in Africa.

This is very interesting. I wish other brands can follow TECNO to achieve what they have achieved in Nigeria. Always looking out for the youths and empowering Nigerians.

Mthumbie:
TECNO Mobile has ranked for five consecutive years among the TOP 6 brands on the African continent, marking another prestigious recognition of the brand’s leadership in Africa.

Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the five economic regions and analysis and ranking by Kantar and Brand Leadership.

Collectively they account for over 80% of the population and over 80% of the GDP of Africa. The 2021 survey was conducted between March and April 2021 and yielded over 80,000 brand mentions and over 3,500 unique brands.

Since establishment, TECNO made a strategic decision to focus on Africa. When the brand first entered Africa, its core strategy was to focus on sub-Saharan Africa, where cell phone penetration was very low and was largely ignored by global cell phone manufacturers.

The aim was to bring a cell phone that would suit African consumers and improve the lives of as many people in Africa as possible by bridging the digital gap through technology and innovation.

The brand as since then set numerous records that defines its success and popularity. To name a few, TECNO was the first to launch dual SIM cards in Africa over a decade ago to solve the expensive data-roaming problem and the complexity of mobile connections.

TECNO was also the first to develop longer-lasting batteries that provided 72 hours of battery life to solve the power supply issues. The brand was the first to bring dark-skin camera solutions and the best Camera phone for the continent, which is now a recognized leader in this regard at global level.

After more than a decade of committment and consistency in Africa, the rewards are finally falling in. Earlier in the year, Counterpoint Research ranked TECNO as Africa’s Top1 smartphone brand in 2020, stating that TECNO made its breakthroughs in mobile photography technology and continued investment in the market throughout the pandemic despite a challenging year. And now, with Brand Africa’s new rankings, TECNO has once again come out tops, becoming a leading player in mid to high-end mobile brand segments in Africa.

TECNO brand spokesperson sharing that, “ We’re very honoured to be listed again amongst African’s Best Brands ranking this year and to be part of the key contributor to the development of African business.

Shouldering African consumers’ trust and great support, we will keep the momentum to continuously unlock our best of contemporay products and technologies for consumers across Africa and inspire them to pursue a better life via mobile technology innovations.”

https://spot.tecno.com/ng/forum.php?mod=viewthread&tid=145755&page=1&extra=#pid769669

Cc lalasticlala, honsule, dragnet, puskin

Wow, congrats to them, to be the 6th admired brand in Africa is no small feat. Kudos.

Nike, Coca cola and TECNO are my most admired brands, I'm glad they made the list. I wonder what number Benz and Oraimo will be

This is what we call levels. After, some people will say TECNO has no level.

and none of these brands is from africa, shame

Tecno is certainly a brand I can always trust in all conditions. Their response to objective criticism is really out of this world.

They kept on improving! , improving!! and improving!!! until they became one of the best and most preferred mobile brand.

Well done to TECNO Mobile!!!

Correct!!!

No be by gra gra and making noise all over .

TECNO MOBILE nah baba !!!

Yea that's the result of their hard work... congratulations

No be small thing to be among the top 10 most admired brands in Africa o. E no easy
Tecno dey really try

Congratulations Tecno mobile

Wow....!! Aplaudesé
Big one from TECNO... Them no dey fake things like Xiaomi. More wins... Congratulations Tecno.. I am happy for them
Hard work is the recipe..

They have finally shame their haters....

Eyanbahose:
This is what we call levels. After, some people will say TECNO has no level.

E choke...

Osheyyyyyy
Let's give it up for tecno

Damnnn niggarrrr
Isoright.....no doubt

Africa and transsion

Try oh
When you make cheap things Africans will admire you That's why China is winning in Africa.

E Go Be

Techno produces very Nice, Beautiful Phones.
Lovely phones.

But, SAMSUNG still remain the KING of Phones.

mascot87:
Yeah, Still rocking my Samsung A20s

You got yourself one a good phone.

Some of us @[color=#006600][/color] never even use the GalaxyNote20Ultra finish, dem don bring Galaxy21 Ultra join
Reading all the specs, there is no bigtime difference between the 2 models anyways.
The camera quality is top-notch, even the previous is better.
As cool or more cool than the latest iPhone!

xreal:
Accepted.
But the parts na die.

True that!

low quality device

Appalling

Tecno you are the best ....omo

Yeah, no doubt
Africa is where they have the most fan base