The global success of Afrobeats music has presented a new reality for today's Nigerian artists who seek to expand their fanbase to not only neighbouring African countries, but the world over. Nigerian music heavyweights like Wizkid and Burna Boy have indicated in their albums that the immediate Nigerian and African music consumers are not the only audience they and their team have in mind when crafting the tracks that make up their albums. The deliberate mix of genres (Afrobeats and R&B) in their albums is a strategy to appeal to audiences in the West who are all too accustomed to the popular genres in their environment.

Afrobeats is now at the centre of the global music conversation. With Burna Boy's recent Grammy win in the best global music album category, and the impressive streaming numbers achieved by Nigerian Afrobeats superstars, the appetite for West African content is indeed increasing worldwide. Thus, these important questions arise as regards the creative direction of these Nigerian music hotshots:

*Will these Nigerian artists abandon that traditional Afrobeat genre which propelled them into global stardom and pander to the taste of the European and American audience for more economic reasons?

*Will the identity of the Afrobeats genre be lost to the ambition of it's practioners as regards their desire to be versatile?

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