I’m not making reference to Twitter followers or instagram followers now, at least not the whole of it. Your total number of followers on social media does not equate your true core fanbase.

Your core fanbase as an artist probably might just be 20% of your total followership on social media but guess what, those are the fans that turn up for shows and buy your merchandise at events. That being said a true fan is more valuable to you than 1000 followers waiting for you to make the wrong move so that they can be the first to tweet about it.

It’s important to identify and nurture your true fans at the inception of your career. Think about Beyoncé and her beehive of fans. They adore, know and follow everything about her and that is because she has nurtured them to do so from the very beginning. They don’t go on Wikipedia when they need a fact about her because they know Beyoncé.

I have broken down some practical ways on how to grow your fan base as an artist. The process involves three steps: Identify, Nurture and Convert (INC).

Our goal is building our followership into a paying and supportive fanbase. Let’s dive in.

Read more here https:///3ActjFY