Internet marketing is trading products or service and delivering value to people across the world with the help of internet. Depending on the size of business and the niche it occupies, enterprenuers can utilize numerous channels from paid PPC (pay per click) advertising to blogging, where they share helpful content like how- to videos naturally promoting their products.
Unlike traditional marketing represented by TV, radio, newspaper ads, banner and billboards, prints and brochures, that take place in the physical world, internet marketing functions online. It offers very accurate tools for lead generation, building communication, staying in touch with your audience, measuring the level of users engagement and loyalty to the brand. Among popular internet marketing channels are emails, PPC advertising, social media messengers, chatbots, web push notifications and search engine.