One mistake people do when running a Facebook/Instagram Ad is not defining what they want to achieve with the Ad and how to choose the best Facebook Ad campaign that will help them achieve that..

So in this post I want to talk about few Facebook Campaign Objectives you can select and what they mean to your Ad

Leads Generation Campaign: With this option, you can collect the details of your audience without taking them out of Facebook or Instagram.. The purpose of this objective is to get the contact detail of those who might be interested in what you're offering for further follow-up

Traffic Campaign: This helps your drive people to click on a link that will take them to a particular web page outside Facebook or Instagram

Engagement Campaign: The purpose is to make people interact on your Ad by liking, commenting or sharing your post

Page Likes Campaign: Like the name implies, this allows your audience to like your Facebook page

Awareness Campaign: If your goal is to show lots of people your brand. Then this campaign objective is for you

Conversion Campaign: If you want people to take desired actions on your Ad, then use this objective.. You can use it to generate leads, get people to make purchases on your website or take other actions

I hope this helps you when selecting the campaign objectives for your next Ads...