So, yesterday hustle carried me into the market and right there, rice was being undressed, rebranded and redressed. What do I mean by that?

A man has a destoner machine and rice polishing machine.

He does not own a rice farm, and neither does he cultivate one.

His part In the business is that he waits for you to bring that Abakaliki rice that is looking dull, dirty and full of sand.

He puts the rice in the first machine where all the chaff and stones that made it look dull and dirty is first removed.

After that, he then proceed to running the rice through the polisher to make it shine.

After the polishing, your rice will come out looking neat and clean.

You know quite well that in the ’90s we never had Nigerian rice that is stone-free. But presently, eating Nigerian rice with stone or sand is a choice.

The labour has been divided. Modern machines have made that easy.

So for you who is asking me for a side hustle, this is one.

You don't have to own a rice farm to be functioning and relevant in the rice processing industry.

You can save money over time from your salary to buy such machines.

You don't even have to operate the machines yourself. You can employ someone to do that for you. I hope you now understand.

Sometimes, the only thing to raise a good business idea is by stepping out of your house to business areas/markets.

Find out what is on demand. Find out what is not being done well. If you can bring about a better way of doing it, you will be the next sorted after person.

A lot of rewards come with solving societal problems.

Business is everywhere and in everything. Just open your mind and see.

— Written by Nonso Francis

Massive business idea � here

An untapped goldmine