With the technological advancement that comes with the digital age, it’s undeniable that every aspect of the world is changing and this includes the music industry. With this change, independent musicians can market their music easily without needing to sign a record deal or a promotional deal with a music promotion body. 

Everything is seamless and with the right knowledge and implementation of effective music marketing strategies for independent musicians, the musicians can leverage on converting millions of users of the web to their listeners and fans. This has led to a rise of independent musicians marking the rise of independent music promotion.

In the music business, independent musicians are a segment of the industry, and to become successful as one, it’s important to implement effective music marketing strategies for independent musicians. Note that digital music marketing trends change as technology advances. You need to be aware of the market trends and changes to implement them in your strategies.

Now let’s get into the real deal and take a look at 7 music marketing strategies for independent musicians. But before we do, you need to understand the basics.

What Is Music Marketing?

The phrase “music marketing” can be used in different cases to refer to a couple of different things such as:

Using music in a marketing campaign.
Musicians market the music they create.

These different cases may lead to confusion whenever the phrase is referenced but depending on the concept or intent, it’s easy to understand which use-case the phrase refers to. In this article, the reference we’ll be making is respect to the second of the two categories. We'll be discussing top music marketing strategies for independent musicians.

How To Get Started?

Any marketing goal involves selling a product. As a musician, music is your product, and your marketing goal is to sell your product. 

Of course, there’s no harm in hoping that one day, a well-known record label will discover you and help to get your music to the top but relying on this possibility may not be best for you hence, you need to begin marketing your product yourself. 

Today, the music industry has grown to be very competitive and saturated but with the rise of social media platforms, opportunities to get noticed have increased, helping more artists and musicians get their music out there and share their art globally. 

To get noticed in this market, you need to develop a marketing plan. A music marketing plan outlined your music marketing strategy for a period of time. 

Creating this plan may be overwhelming especially if you’re new to marketing but this step is important to help create music marketing strategies for independent musicians like you. Once you begin this process, it gets easier and you get to know how to do it quickly. 

Here’s how to start creating your music marketing plan:

Define Your Audience

Before you can begin to implement the music marketing strategies for independent musicians, you need to define your audience. These are a group of people that will potentially enjoy your music otherwise known as your music fans. 

This is highly dependent on the genre of music you are creating and will also help you define the specific target audience to aim for.

Analyze Your Market

After defining your audience, the next step before diving into creating and implementing music marketing strategies for independent musicians like you, you need to analyze your market. In this case, the market is the music industry, and to analyze this market, you need to identify your “competitors” and how you can be uniquely different from them. 

This will be your USP (unique selling proposition). Studying the music market will also come in handy when creating music marketing strategies for yourself. 

Establish Your Long-Term And Short-Term Goals

What do you plan to achieve? Are you planning to release new music, music videos, an EP, or an album on a certain date? Do you want to increase your fan base, and listeners? Write out an action plan for yourself to make sure you’re prepared.

Specify your long-term and short-term goals in terms of your music, music marketing, fan base, tours, etc. This will help you to maximize the following music marketing strategies for independent musicians.

Determine Your Music Marketing Strategies 

Once you’ve set out your goals, you need to select and implement the exact music marketing strategies that will help you achieve them. This is why I’ve created a list of 10 music marketing strategies for independent musicians like you. Explore these strategies and pick the very best that suits your goal. 

These music strategies below were created to take your music marketing efforts to the next level, so explore and choose which works with your goals.

Set A Budget For Your Music Promotion

After determining your marketing strategy, create a marketing budget. This will help you determine how much money you are willing to spend on promoting your music. 

Make sure to create and follow this marketing plan diligently using the above steps. It will help you successfully scale your music promotions and take your music career to the next level. 

7 Music Marketing Strategies For Independent Musicians

To help you successfully create your marketing plan to scale your music promotion and take your music career to the next level, here are 7 effective music marketing strategies for independent musicians like you:

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