Affiliate marketing has a massive growth on the internet. According to Marketing Sherpa’s “Ecommerce Benchmark Guide 2006”, affiliate marketing is a $6.5 Billion Business worldwide. Cases of affiliates with home business, earning thousands of dollars per month, increase dramatically. Research estimates that affiliate marketing will explode even more in 2010, since the model of finding thousands affiliates for promoting products is becoming more appealing to the merchants.

The affiliate business model has indeed some unique advantages that couldn't take place in other business models all together at the same time either in offline commerce or even in e-commerce. One of the most advanced features the affiliate business model has is the lack of inventory. This is very profitable for the affiliate since there is no need for investing in inventory and more importantly, the danger of stock remains eliminated completely.

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