SEO has become an integral part while developing any website. And there are a lot of factors like the design of the website, the layout of the website, placement of CTAs, etc. that we need to keep in consideration while optimizing any website. But, the one which is of utmost importance is the speed at which any site is loading, especially on mobile devices.

The term stating this point is AMP, which means accelerated mobile pages. Mobile pages must be optimized up to the fullest extent due to certain reasons which are as follows:

1. Of the total searches made on Google, over 98% have been made from mobile itself.
2. Half the time it has been seen that mobile devices were the only route of customer purchase.
3. Over 75% of the time, customer ranging from age group 20-40 starts their journey from mobile-only.
4. There has been seen a drastic stat in the American market according to which, over 95% of clicks on paid ads are from devices other than PC.
5. Whether the purchase has been offline, the customer journey of $1 trillion was being motivated by mobile searches only.

So, these some of the startling facts, firstly make it really mandate to optimize the website for the mobile devices. Other than this there are also some of the features which your prospects expect from your website.

1. CTAs should be visible to them within 8 seconds of landing on the website.
2. The website should not be let down just because of excessive traffic.
3. The website should load within 3 seconds.

Thus, due to all these reasons, AMP was introduced to enhance the user experience of visitors. Back in 2015, google collaborated with Twitter and developed this open-source project called AMP.

It helps the website owners to in skyrocketing the loading speed and let them show the relevant content to the end-users at first glance. It increases the probability of turning your prospect into a customer by up to 20%.

In accordance with the advice of experts of a web development company in Gurgaon, this concept of AMP is really beneficial for accelerating the web presence, visitor's experience, and lead conversion.