Position: Digital Marketing Specialist
Type: Full Time
Salary: [/b]from 100k to 140k depending on Experience
[b]Job Location: Island Lagos

KEY ROLES & RESPONSIBILITIES


• Develop engaging, creative, and innovative social media content.

• Manage the social media calendars which include supporting photo shoots, copywriting brand-focused messages for regularly scheduled posts, attending events and activations to take social media stories.
• Provide support to the Paid Media Strategist and Paid Media team.
• This is a multi-channel paid advertising/management position (PPC) which includes (SEM, Paid Social, Display/Retargeting, Video)
• Managing paid search and paid social campaigns, making monetary decisions impacting performance, and directly influencing lead generation (revenue).
• Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
• Conduct competitive research regularly to keep a pulse on the space to plan, identify, and report new opportunities.
• Assist with reporting, analysis and quality assurance against all numbers Paid Media is responsible for.
• Develop, implement, and optimize PPC/SEO initiatives across all channels while maintaining the targeted budget.
• Develop search engine optimization strategies for client websites.
• Develop and execute an internal and external linking strategy, including documenting best practices.
• Perform continuous keyword research and competitive analysis to understand opportunities and gaps to address via strategic implementation.
• Increase websites traffic and leads through paid and organic searches.
• Creates on-page recommendations across the site (technical and semantic) and off-page recommendations, and implements those recommendations when applicable.
• Measures and reports performance of all search campaigns, and assesses against goals (ROI and KPIs).
• Compiles and presents search reports (paid and organic) to the marketing department and management as needed.
• Assist in customer service issues from all our social media platforms and coordinate with the relevant internal departments
• Load and update content (photography & descriptions) for the property on all online channels


PERSONAL ATTRIBUTES
• Strategic thinking combined with the ability to move strategy to action
• Problem-solving skills
• Self-motivated, creative, and confident, with a highly energetic personality
• Strong written and verbal communication skills
• Strong interpersonal skills with attention to detail
• An innovative approach to work
• Ability to meet deadlines consistently
• Knowledge of basic accounting, math skills, and analytical capabilities
• Ability to assess/evaluate employee’s performance fairly
• Pro-active and taking initiative
• Must be organized and able to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems, etc.
• Proficiency in organizational planning with the ability to multi-task


EXPERIENCE & QUALIFICATIONS
• A minimum of 3 years in Social Media Management  
• Expert understanding of current online and offline marketing concepts, strategy, and best practice
• A degree in Marketing,  Advertising / Communications graduate with preferable experiences in a similar field

Email: cv@clickideas.biz

Good Luck

Good luck