YouTube is the most visited site in the world after Google. It is popular for being a video-exclusive platform. You must have heard about YouTube viral videos and how they benefit the specific channel, right? Well, the best thing is you can get your YouTube video viral too and become famous on the Internet.


In this article, we are going to tell you 7 Hiden Secrets to make your YouTube video go viral

1. Create a unique video

While creating a video that could go viral, you need to think outside the box. You must have noticed that only one video goes viral, and more people start repeating the trend, so making something unique is the first step to reach your milestone.

Unique content not only means a new theme and topic but also high-quality content. Boring and bland content never goes viral. If you are a marketer, think of something innovative and experiment with it on your channel. Maybe it will go viral, but if it doesn’t, don’t lose hope. You have hundreds of chances to stand out and no one knows when it’s your lucky day!

2. Play on emotions

Almost all the viral YouTube videos always pose an emotional connection with the viewers whether it is sad, happy, motivational, etc. That is why adding emotions to your YouTube videos is a great way to reach out to a new audience. It will also bring your more YouTube subscribers and views on your previous videos.

The key to adding emotions to your content is storytelling. When people feel like your video is representing their emotions, they will share it with their family and friends.

Suppose you are a brand that sells feminine products, then creating content that empowers women and makes them feel valuable is a good marketing strategy. If you want to engage in any controversial content, then be extremely careful because it can seriously hurt your brand image.

3. Reach out to similar brands

Another way to make your YouTube video viral is to reach out to similar brands that are already having a large following and tell them about your video. This might be a shocker but since they are also posting in your niche and your video has relevant information, they might share your video with their audience.

You can also pay some similar brands to promote your video which in turn will give you more subscribers, views, and engagement.

Make sure you return the favor of other brands. If someone promotes your content on their social media, it is your responsibility to do the same for them. It will help you build friendly relationships with your competitors which would improve your brand image.

4. Find your target audience

Finding your target audience is necessary whether you are just creating YouTube videos for fun or doing digital marketing. Your target audiences are the people that will watch and share your videos or be interested to purchase your products and services.

Now you might be thinking that you require everyone to watch your video to get it to go viral on Youtube! Well, that is the goal, but it is not necessarily the best place to start.

Your target audience will be the first people to view your video and share it with their peers. So how do you find your target audience?

The easiest way to find your target audience is by going through your YouTube analytics. There, you can see exactly who is watching your videos and engaging the most with them. This is a nifty tool that can help you know how long people are watching your videos, how old they are, their gender, where they are from, etc. So, now you know, they are your target audience.

5. Utilize all your social platforms

Once you have posted your video on YouTube, it is your job to promote it on your other social media channels too. If you have a decent fan following on Facebook, Instagram, and Twitter, it would be much easier for you to make your video go viral, if it deserves to be!

Sharing the link and short videos of your original YouTube video on other platforms might encourage your fans on other social media to watch it. This will help increase your YouTube channel’s engagement, get you more views and subscribers, and hopefully get your video viral.

6. Find the right keywords

The role of keywords in digital marketing is unbeatable and similarly, on YouTube, you require them too. As we all know, keywords help your content rank higher in SERPs, and on YouTube, they help your video rank higher in youtube search results.

The best places to add keywords to your YouTube content are video title, description, and captions. Make sure to use relevant keywords that match with your video’s content and brand, so that your target audience can see it easily.

In digital marketing, nothing is possible without using keywords. Even the promotion of a mere image requires keywords, and here you have to viral a YouTube video. So, keywords are definitely one of the most important things.

7. Produce quality content

As mentioned earlier, only the videos that have potential, go viral. In other words, if your video has great content, then only it would gain more engagement and go viral on YouTube.

Firstly, make sure your content is relevant to your brand niche, if it is not, your target audience will unfollow you. Secondly, the content, video quality, audio quality, language should be perfect, so that users don’t feel bored while watching your videos.

Conclusion

YouTube is one of the most important platforms in digital marketing and if you rule on it, no one can stop you from growing. Creating viral content on YouTube isn’t as hard as it sounds, but it requires dedication and authenticity. Now you know the strategy to get your YouTube video viral. So, what are you waiting for?