Creating ready to wear clothing line is really a great way to earn a good income. The fashion market is a multi-million dollar market that’s exponentially growing as more and more people are turning to be fashionpreneurs

However, as profitable as the industry is, it’s inevitable to find fashionpreneur who still struggle to sell their ready to wear clothing.
It can be disheartening to spend several hours, weeks, or even months and money to create a collection and when you launch it… no one buys it!

If you or someone you know is experiencing this, then it’s due to certain steps you might have overlooked in the course of creating or marketing your ready to wear clothing line.

Read on to know the reasons why your ready to wear is not selling and how to fix it.
So now let’s go deep into the reasons why your ready to wear clothing is not selling and the best ways to fix that.
Prior to creating your ready to wear collections and marketing, there are some processes you need to follow, which, when not followed, might cause a huge flop in the sales of your products

It’s just like baking cake, you can’t just miss a step else you won’t get a cake; you might end up with a cookie instead.


1. Not Validating Your Collection Idea
Validating your product idea is a very critical step when it comes to creating your ready to ear collections. Launching ready to wear collections without validation can put you at a higher risk of people not buying your cloths after launching.

Before putting in your time and resources to create a collection, it’s very essential for you to validate your product idea.
Creating a collection based on the assumption that your audience will want to buy, Researching about what your audience wants will give you the headway to creating a collection that they really want and they will be willing to buy.

How do you validate your collection idea?
One great way to validate your product idea is to pre-launch your collections before creating it.
Incorporate your customers or would-be customers in your design process This will go a long way in helping you to avoid wasting your time, money and efforts in creating a collection that people will never buy..

2. Attracting the wrong audience
One of the reasons your ready to wear collection is not selling is because you are marketing something that doesn’t resonate with audience. They are not interested in your collections or design.

It’s either your cloth is too expensive or too cheap for them or they don’t like the design and colors, so they don’t see the need to put down their money in exchange for your cloth.

You need to answer the following questions in terms of attracting the right audience
Is your collection for women or men?
What age of men or women is your collection for?
What is their mind set about your collection? And many more.
How do you attract the right audience for your wear collection?

You attract the right audience for your ready to wear collection by analyzing your target market right from the start.
People don’t buy features, rather, they buy transformation. People want to know who they will become after buying your product.
They don’t want to know the process you took to create the collection, what they want to know is if the product will take them from level 0 to level 100.

Then want to become the talk of the town.
While promoting your ready to wear, you need to sell a solution to a particular life style problem. Otherwise, people won’t buy your cloth!

3. Having a complicated payment method.
We all know how hard it is to make money, so spending should not be hard too. Nobody wants to spend their hard-earned money the stressful way.

One of the reasons your ready to wear is not selling is that your payment mode is stressful; most of them will get to halfway and drop the transaction.

Most of them are afraid to pay before delivery
When you are creating your collection, make sure you get a platform that will make it very easy for people to pay for your product, if it’s possible, it can even be just a click of a button.

Don’t go for platforms that would need people going through the needle’s eyes before making payment.
One great platform we will recommend is trybetok.com; it’s very easy to make payment on this platform.
It’s so easy for your audience to buy your cloths and pay with no hassles using trybetok.com

4. Not pricing your course right
Factors you need to consider before placing a price on your course.
• Competitors Research: Check out your competitors, do some research to know the prices they are selling their product and how people are buying them.
• Current Audience Research: Ask your audience questions by creating a survey to know the price your audience would be willing to pay for your ready to wear cloth.
• Market Credibility/Authority: someone who buys material in a very large quantity many have a lower price than someone who buy material is a smaller quantity. You need to know where you belong here.

5. Not having an “Irresistible Offer”
People don’t buy products, they buy offers. Nobody is buying your ready to wear collections because you are not creating an offer.
You don’t sell a cloth, rather you sell solution”. When you are marketing your cloth to your audience, you don’t market your cloth only, you need to put together a “package” or let’s call it several bonuses, this would make your offer irresistible for people and they would have no other choice than to buy.
For instance, let’s assume you are selling a senator wear for men
Now, your bonuses can now be:
• Cap
• Necklace
• Bangle or waist watch

Can you see the difference?
The addition of any of these bonuses with your cloth is what is termed as having an “irresistible offer”.

6. Not employing urgency and scarcity
When there is no deadline, procrastination is bound to happen.
When you don’t give your audience the reason to “buy now”, they will keep on postponing their purchase till they never return to buy and this is one of the reasons your ready to wear collections is not selling.
So how do you fix this?
This can be fixed by putting an authentic urgency in your sales funnel. This can be achieved by;
• Telling your audience the price will go up on said date or,
• Tell your audience that the cloth is produced in small quantity that few quantity is left
• The collection is only open to a particular number of people.
This will prompt your audience to take action fast because who wants the deadline gate to close upon them by the way?!

7. Not having the Audience before launching your ready to wear collections
Most ready to wear business owners fail to build an audience before launching their collections. It’s only when they are struggling to sell their cloth collections that they remember to start thinking of how to build their audience.
It might not be too late but they have already wasted a lot of time.
If you really want your collection to sell out massively, you need to start building your audience right from the moment the idea of your collections popped up.

This will help you have a list of potential customers in advance who are willing to buy your cloths once it’s ready.
By building your audience beforehand, you will have time to nurture them and they will have had some trust in you.
How can you build your audience before launching your collections?
The best and most successful way to build your audience is by building an email or whatsApp list.
You get people to subscribe to that list by giving them something for free (lead magnet), once they’ve successfully subscribed, you start sending them useful content, in relation to the collection, via email or whatsApp.

This will help showcase your knowledge and expertise which is a good way to begin.
Once you are consistent in delivering valuable content to them, you would have built a relationship with them, this will make them be relaxed with you so when you are ready to launch your collection, it will be easy for you to switch to sales mode and get them to buy your collections.

Conclusion
By now, you can understand better the reasons why your ready to wear collection is not selling. These are simple things we overlook in the process of creating ready to wear collections.
Ensure that when you are ready to create ready to wear collections, you put everything in place to help you sell out massively.