A = Algorithms
A process or set of rules that govern problem-solving operations. Algorithms affect artist discovery as social media and streaming platforms surface content based on the algorithms they write for user experience. E.g.:

SOCIAL MEDIA: Organic reach for Facebook, Instagram, Twitter, Snapchat, TikTok
STREAMING: Spotify algorithmic recommendations via playlists i.e.: Discover Weekly, Release Radar, Radio
VIDEO: YouTube suggested videos


B = Bio
A short paragraph, written in the third person about the artist. This includes origin story, achievements to date and key information about the release. This is used for marketing and publicity.

At minimum artists require:

600 word extended bio for publicity, pulling info about the release, applying for grants
50 word short bio for streaming platforms
10 word bio for social media profiles



C = Campaign Rollout
The design of how people see, hear and feel the music that creates insatiable curiosity for the artist. Popular tactics include releasing a single a month for 6 months then wrapping them into an album, 3-act structure and bonfires & fireworks.


Others to follow shortly