How To Use Serp Snippets To Boost Organic Search Ranking And Increase Your Website Traffic.[Introduction]

In this post, I'll be explaining to you what SERP is, the basic types, and its components.

Snippets refer to the texts shown on the SERP (All menu), as a result of a search term input.

The Snippet of a site page is displayed on a search engine as a factor of either paid or organic ranking.

So, there are three basic types of Snippets:

• Regular Snippets
• Featured Snippets
• Rich Snippets


Regular Snippets: A Regular Snippet is divided into three components:
• Title Tag
• URL
• Meta description

A snippet with just these three components is referred to as a Regular Snippet.


Featured Snippets: Search engines use this snippet to reply to your search query directly on the SERP. If you then want to know more, you click the link to the page to access the full content.

For example, if you search the term "digital marketing courses" on Google, it displays the result of a snippet, highlighting each of these courses on the top of the snippet.

If you want to learn more, you can just access the full page content by clicking the link of that page on the snippet below.

Rich Snippets: They make use of structured data markup. They answer your search query directly and in this case, provide further information.

This information can be in the form of rating, price, product availability, images, reviews and so on.

This added information helps build further credibility and trust for the brand, as a result increasing the site's conversions.

For instance,
A user searches the term "buy nike sneakers" on Google, Google displays results of different websites, but a specific website uniquely displays its result with a nike sneaker as the image thumbnail, price of the sneaker and the amount available in stock.

With these added information, the user builds a natural bond with this website and is more tempted to have a look and most likely, purchase from the website in question.

This advantage is as a result of it being a rich snippet.

In subsequent posts, I'll explain more about how you can leverage greatly on snippets to boost your traffic, improve your CTR and reduce your bounce rate.

You'll also learn how to optimize your keywords to guarantee maximum conversion from your Page Snippets.

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