Do you want to know how to go about your Brand's Keyword Research and learn how vital it is to your SEO Ranking?

Keyword Research is the first and probably the most important task when it comes to working on your SEO Ranking.

In this post, I would explain to you what Keyword research is, its types, and the major components of effective keyword research…

..recommended keyword research tools, and what keywords you should focus on ranking for as Digital Marketer or Brand Owner.


To start with,
What exactly is Keyword Research?
It involves getting data on the exact search queries related to your niche, that are being typed into the search engine (Google).

Firstly and importantly, before you start working on any other SEO practice. You should conduct a properly detailed and thorough keyword research, on your brand and its content.

Because,
Effective keyword research can help you boost your website's SEO ranking, your brand visibility, and most importantly, your website traffic.


There are three key components to conducting effective keyword research:

• Relevance: You need to know how relevant this keyword is to your brand.
• Competition: You need to know how many brands like yours are competing for this keyword.
• Volume: You need to also get the average number of searches this keyword gets in a specified time.

As a Digital Marketer or brand owner, you should just focus on keywords;
✓ that are relevant to your brand,
✓ have small to medium competition,
✓ and have medium to high search volume.

Some recommended tools you can use to conduct keyword research include;
Google Keyword Planner,
MOZ Keyword Explorer,
SEMRush,
Google search page itself.
Answer the Public and so on.

These tools can help you analyze the search volume, competition, location, related keywords, and even much more data as regards keywords related to your brand.

Note very importantly,
You don't just choose keywords based on the search terms that you expect your relevant visitors to use but what they actually use.

There is a difference,
For instance, you work with a digital marketing brand...

You might expect searchers to input the term "Digital Marketing Brand", so you rank for this keyword on Google but instead,

Most searchers search use the term "Digital Marketing Agency" Or "Digital Marketing Company",

So, when you rank for any of these keywords instead, you stand a better chance of ranking higher on the Search Engine Results.


In conclusion, Proper Keyword Research is very vital to your brand's SEO Ranking.

You need to get the right keywords, measure associated data and use the necessary tools.

In subsequent posts, You'll learn the types of keywords and also how you can optimize the keywords you choose to rank for after conducting your keyword research, effectively.


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