Short selling is an investment strategy that speculates on an asset falling in value, compared with more traditional bets on potential increases in stocks, bonds, or cryptocurrencies.

ProShares is an issuer of exchange-traded funds (ETFs).

The ProShares Short Bitcoin Strategy ETF, which will debut under the BITI ticker, will give investors the opportunity to profit from a decline in Bitcoin's price, or to hedge their exposure to crypto.

"As recent times have shown, Bitcoin can drop in value," ProShares CEO Michael L. Sapir said in a statement.

"BITI affords investors who believe that the price of Bitcoin will drop with an opportunity to potentially profit or to hedge their cryptocurrency holdings."

Investors, he added, can "conveniently obtain short exposure to bitcoin through buying an ETF in a traditional brokerage account."

Full details here

https://coins-gazette.com/post-detail/proshares-to-launch-short-selling-features-that-lets-investors-bet-bitcoin-gains