While the idea of social selling and direct selling are similar, they are vastly different and complementary. Unlike e-commerce, which is built solely on a sell-sell-sell strategy, social commerce fosters the development of stronger one-on-one relationships with customers, which is guaranteed to be a major hit. Brands must focus on capturing new audiences through fresher strategies. To keep people engaged and listening, direct selling brands must constantly renew their social selling strategies.

Brand storytelling through videos may be very effective. The presenter's visual and verbal cues are more likely to stick with the audience than generic posts and advertisements. In the 2021 Content Benchmark Report by Sprout Social, 54% of marketers say that video content is more impactful in achieving their goals. Augmented reality is proving to be an engaging user experience. The use of augmented reality to improve consumer experience has taken the social media world by storm.

To improve your brand experience, you can always turn to communities of brand fans for feedback and suggestions. Unlike traditional social media marketing, which focuses mostly on broadcasting commercials and campaigns, social selling is a modern approach to relationship building that focuses on developing trusting and mutually beneficial one-on-one client interactions.

It is imperative to hold your customers closer to the direct selling brand by being attentive to their concerns and queries no matter what. Having to deal with a negative remark and do damage control later, is in no way desirable for any brand. The various trends of social selling will surely enhance your direct selling business with the right implementation and tracking.