[right]10 Ways to Writing Attention-Grabbing and Engaging Content.

Good content informs and inspires users. You can only convince on the web with good and equally interesting content. This also applies to marketing in social networks. .

Companies post and advertise every minute often not with particularly good content.

For potential readers and customers, this often means sensory overload from a variety of information. With so many influences, it can quickly happen that he initially loses the overview and later his desire. Efficient control of the content is essential to prevent this from happening.

In this article, you will learn about the 10 most important criteria for good content and the best way to tailor your content to the readers needs and to distribute it accordingly.

1. It all depends on the Headline

A headline is like a promise to the reader that he should quickly and easily know what your article is about.

Why is this so important?

The headline, also known as the H1, is the part that Google publishes in the blue large font.

In other words, your headline must be unique and capable of grabbing the attention of your reader.

The first impression matters.

The headline and the introduction must capture the heed of the reader. If these do not arouse the interest of the reader, then he will not read the text.


2. Reach out to your Target Audience

What does your target group want to see? What do your target persons expect from you? If you have an accurate picture of your target group, you know exactly which information is of interest to them, which content is best received by them and how to address them.

Do you talk to a 50-year-old career woman the same way you would talk to a 21-year-old student?

Put yourself in the position of your target group at all times. Because the user is always the focus of your content measures.

3. Correct Information

Information is most valuable for the reader when he sees it as a real service and not as a pure advertising measure.

The more personalized information is, the more positively it is received by the reader.

Looking at the reader in the form of target groups will no longer be enough for a company in the future. Personalized information is the motto here!

Good content is about conveying well-founded knowledge . Such a text should always be as informative as possible and always focus on what is most relevant and helpful for the reader. Good content is written for people and not for search engines.

The reader assumes that the information in the text is well researched and true.


4. Timeliness

Include current events in your text. Your text should also reflect current perspectives.

Topics that are old and have been dealt with often bore users.

Each reader requires customized information at different times and on different days of the week. The more the content is tailored to the temporal user behavior, the more valuable this information is for the reader.

This rule applies above, all to good content on social networks.

5. Allow for an Easy Flow of Reading.

In order for your text to give every reader a "round" feeling at the end, you should enable a perfect flow of reading.

You can do this by avoiding nested sentences and using verbs instead of nouns.

Replace short sentences with slightly more complex sentences and vice versa. Otherwise the text is full of staccato phrases that are strung together incoherently.

The sentences should refer to the last statement and form a connection in meaning. You can do this with conjunctions, adverbs and filler words.

However, I recommend that you avoid using words like “further” and “further” in natural text.

Nobody would say that in a personal conversation. Rather, these words appear in academic treatises or in school essays.

Don't be too high. But always pay attention to your target group. If they are used to the words, insert them.

6. Correct and Structured Presentation

A correct and structured presentation of the content is important for high-quality text content.

Good content presents information in a way that is understandable and logical, making it easy for any reader to understand.

Correct grammar and spelling are, of course, an absolute must, as is a meaningful structure of the text.

7. Readership and Usability

Good content not only has to be correct and easy to understand , but also optically designed for good readability.

Long posts in particular should be divided into different sections and, if necessary, separated by appropriate subheadings.

The use of isolated bold or italicized words or passages and lists, tables and the like makes it easier for the online reader to quickly grasp the most important points of a text.

8. Pay Attention to the Layout and Design of your Article

No reader likes text deserts. Your text must be scannable, you should attach importance to creating a beautiful design for your text.

So always integrate lists, key points or tables that offer the eye a change from the purely written word. i.e. your heading and subheadings.

9. Avoid Word Duplication

Nothing catches the reader's eye more than a word you've used before.

This is part of the absolute 1×1 of good text style, because every good author tries to avoid synonyms.

If you can't think of anything on how to avoid the next word duplication, you should google it. That never hurt. Because there are numerous tools that provide you with synonyms. In 95% of the cases you have found your solution in the suggested words.

10. Unique Content

Good content should be unique and not appear on other websites. This is especially important with regard to plagiarism.

A good text must be based on one's own expert knowledge, or at least one's own extensive research , and must not simply be copied from other already existing texts.


The use of appropriate punctuation marks can never be over emphasis if you want you content to be unique.

Proofreading is also very crucial, read and read all over till all error is being corrected.

Note: Get to the point.

Stop writing when you have nothing more to say. Every user is busy these days.

Accordingly, his time is valuable. Feel honored to receive this precious time from the readers and use it sensibly and above all effectively.

Therefore, describe your content briefly and concisely with enough explanation.


©️ Mayowa Ajiboye, 2022.

I help clients retain their audience by writing attention-grabbling and engaging articles.

Connect with me on WhatsApp 08116102513

Email: mayowaajiboye01@gmail.com


Thanks for reading through!