As much as it is important to find leads, it could be a herculean task to keep them engaged too. Well, wondering why you should keep engaging leads in the direct sales business. With millions of brands and direct selling businesses across the globe, having your lead to yourself is important. That’s why direct selling companies adopt several lead-capturing strategies for attracting leads. As a business owner, losing a lead could cost you a lot. Apart from the money factor, losing a good lead could cost you your brand’s credibility, trustworthiness, and the image itself. And hence, catering to them with curated content is vital. While we say content it doesn't mean product information or business infrastructure that you write pages and pages on. But it should also contain posts that keep your leads attentive and glued to you through informative insights, blog posts, articles, multimedia content, promotions, coupons, rewards, etc.

However, each of these content cannot be a default text or autogenerated content. It needs to be customized enough to catch your lead's attention but at the same time comprehensive too covering all aspects of the subject that you want to convey. There are direct sales software tools and features to publish and share your content all at once with omnichannel systems for marketing. Putting all these insights together while curating content could help you bring out the best result presenting the best experience for your customers.

Delivering these contents through landing pages, social media channels, live videos, podcasts, and other e-stores in a well-structured manner with a neat presentation would help you build a great customer rapport and experience.