HERE ARE THE THINGS I HAVE COME TO DISCOVER ABOUT SALES

THEY ARE AS FOLLOWS;

1. SALES IS A PROCESS

I have studied how I eventually buy somethings from online or buy anything at all, and I have come to realise that it took quite sometime before I went for the purchase

When I was about to get a good online course, after finding out about it, I had plan for the purchase.

Same thing happened when I wanted to get a new phone or any new gadget

Notice, I didn't make the purchase immediately

2. BUILD SALES FUNNEL

After I had gain "Awareness" of what I wanted to buy, I developed "Interest" in it and with the interest, developed a "Desire" and then, due to the consistent nurturing I got from the course creator, after some time, I took "Action" and purchased the product

This a proper case of a sales funnel simplified, which is as follows;

Awareness> Interest> Desire> Action

3. KLT FACTOR
(Know, Like & Trust)

During the process of nurturing, I went from Knowing the course creator to Liking him and also to Trusting him

This is important because if I don't know, like and trust him, I won't buy

People buy only when they feel like. And this feeling must be based on their own reason. It was the course creators duty to create the right environment for me to feel like buying


4. PROMOTE CONSISTENTLY
If I didn't see the advert for the course, I probably won't have purchased it.


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