Why do you continue to buy garri from Mama Bose whose store is in the next street instead of Mama Chiamaka whose store is a few blocks away from you?

The truth is nobody wants to treated like a leach.

People go to where they are appreciated.

There are vendors everywhere.

If you don't provide good customer services and have your customer's best interest at heart, you will lose them for good.

Today I'll be sharing with you 5 proven methods and a bonus point you can use to gain and retain your customers for a long period of time.

What Is Customer Retention?

Customer retention is the process of keeping a one time buyer to buy from you over and over again.

According to research, 68% of sales come from existing customers.

✅ Build relationships.

Good relationships are built on trust.

Building trust with your clients begins with developing a brand that they can relate to.


✅ Over Deliver Every Time.

People enjoy getting more than they paid for. If you constantly give clients a little extra, their minds will eventually learn to trust you and your company for future transactions.


✅ Stay In Touch And Educate Them.

If your customers forget about you, you can’t keep them.

Inform your clients about promo, product changes, and any other information you believe would be of interest to them.

This will go a long way toward keeping your brand at the front of their minds, even if they don't immediately buy.


✅ Pay Attention to Questions and complaints

Make sure clients can contact a real, understanding person, either in person or over the phone, when they have questions or complaints.


✅ Take Responsibility.

When issues arises, own up to your faults, apologize and look for methods to make things right with your clients.


✅ Thank Your Customers.

A magic word that never goes out of style.

Satisfied customers are happy customers and happy customers are return customers who will also tell their friends and family about you.