Best 6 Video Marketing Ideas For Real Estate Agents
Real estate agents in today’s digital world now understand that having videos is a great way to market their business. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.

When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing.

Not just that video marketing is one of the best ways to generate real estate leads in 2022. You don’t have to take our word for it—listings with video receive over 403% more inquiries than those without. Besides, 63% of homeowners are likely to hire an agent who uses video over one that doesn’t.

This shows just how much potential video holds to get you the right set of buyers for all your listings. Why video marketing is essential

Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:

Facts About Video Marketing For Real Estate Agents.
Videos are a consumers’ favorite type of content to see from a brand.

54% of consumers want to see more video content from businesses.

84% of consumers say they bought a product or service after watching a brand’s video.

Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing in particular is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.

To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.

So, to help you succeed as a real estate agent we’ve compiled a list of the best real estate video ideas you can use to spread the word about your business and generate high-quality leads this year. And once you have your idea chosen, you can turn it into a compelling video and we at kennysoft STUDIOs are here to help you bring your idea to life.

Create a real estate promo video
Real estate promo videos are an excellent way to show potential buyers the services you provide, the work you’ve done till now, and give them a sneak peek into what it would be like to work with you. It’s essentially a promotional video for your services as a real estate agent or agency.

You can create short promo videos to run as ads on social media or include one as an explainer video on your website.

Apart from high-quality images, use strong copy with a touch of emotion to make the buyer feel something, and drive action through emotion. Additionally, this video should mention your active location and display your sales history with data. At last, end your video with a strong CTA comprising your name and contact information like phone number, email address, and website.

You can even make longer videos for YouTube and talk about your goals, mission, and how you connect buyers with their dream homes. This promo video from real estate agent fits well in this category.

To create a promo video, you can either hire a professional videographer or do it yourself on a budget by shooting the clips from your phone and compiling them together with InVideo’s fully-customizable real estate promo video template. Just add your images, edit the text as you want, change the music to your liking with our stock library, and you’ll have your professional-looking video ready in minutes.
https://youtu.be/8cOKg6-EWO8

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