Digital marketing strategies are the actions that help you achieve your business goals through carefully selected online marketing channels.
The strategy should be unique to your business and to what you hope to achieve in the coming future.

How To Create A Digital Marketing Strategy
The following are five simple steps to get you started. You get the ball rolling with this basic digital marketing strategy framework:

1. Understand Your Audience

Before you can market effectively, you need to know exactly who you are to market your products to. That is why your first step is getting to know your existing target audience.

There are different ways you can do this, but some of the most popular and effective ways include:
- Analytics from your website, email marketing platform, and social media accounts.
- Surveys
- Feedback form
- Good Customer Relationship
These will give you an insight into the following:
- who your customers are,
- what goals they have,
- what challenges they are facing, and
- how your business fits in.

2. Set Your Goals
While planning your Digital marketing strategy for your business, you need a larger goal attached to it, something that is more specific that can market your business or grow your audience. Your goals have to be: Specific, Time-bound, Relevant, Attainable and Measurable (which can be abbreviated as STRAM).

3. Evaluate Your Past Work

Evaluate your past efforts to get a feel for what worked well and what did not work. That will give you a better idea of what you need to be doing more of.

4. Figure Out Everything needed:
The process of strategizing is not just about dreaming or imagining how you want your business to be, it is also about figuring out what you can accomplish within the constraints you have.
You have you think about the following:
- Your Budget: How much do you have for your business?
- Your People: Who will be responsible? Will you need to outsource