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Top 3 Mistakes You've Been Making That Has Cost You Sales And Money - Business - Nairaland

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Top 3 Mistakes You've Been Making That Has Cost You Sales And Money by Faithbidex(f): 8:12am On Oct 17, 2022
Number 3 is the most important...

Are you a business owner struggling to make sales?

Or

Having you been running ads with zero/low leads?

Then don't scroll pass this

Read through

Do you know that the low sales you're struggling with in your business is not because your product is bad?

Infact you have a superb product.

Yes, you do.

But do you know where the problem lies?

Obviously, it's no because if you do, you would have found a solution to it.

So read through this

You've been struggling with low sales because you've refused to correct CERTAIN mistakes in your copy.

You have to understand that it's your copy that will determine whether a prospect click on your link or not because it's your SALESMAN.

No one buys from a sales person who's appearance is not attractive and if attractive, no one buys if he's not able to make them see reasons to buy.

This also applies to your COPY

That's why it's important you focus on writing great copies for your product and avoid these three Mistakes highlighted in these piece.

So what are the mistakes you've been making in your copy that has been costing you sales?

They are;


1. Focusing on the features of a product instead of
the benefits of the product.

Understand the fact that your audience doesn't care about your product.
What they care about is what it does for them.

So, when writing your sales message,

Always dwell more on the benefit of your product to them.

Show them what's in for them
Show them how your product can solve their problem.

Show them how your product satisfy their desire.

People buy things because of the benefits they will derive
from it not because of the features.
What attract your audience is your benefits not features.

Benefits like: saves time, saves energy, saves money, makes you more healthy,
etc

No one is telling you to totally ignore the features of the product

No,

You have to put them too.

BUT, don't make them your priority.

2. Focusing on yourself instead of the customer.

NO ONE CARES ABOUT YOU

The earlier you get this the better for you.
Everyone care about themselves

When anyone visit your page, what they care about is what you can offer them

So never make your copy/Marketing about you but the person buying
Avoid too much use of I, I, I in your copy/ Marketing message.

Everybody is looking for away to get more money, not dash out anyhow...

There is a place for establishing writer's credibility but you just have
to do it once and get out of the way.

Let it be about the customer..

Use the magic word 'YOU' as much as you can.

Sprinkle it across your copy

This is what you stand to gain, this is what you will benefit, this how you can save more cash, this is how you get faster results......

Let it be about the person.

3. Not building enough credibility and trust

No one wants to buy from a brand they don't trust or a brand that has no prove that their solution works.

Always show them prove that you can be trusted enough to give solutions to their problem.

People buy you first before they buy your product.

So, show them your expertise

That's why you should build writer's credibility especially if you're talking to an audience that has never met you before.

Always answer the question 'why you should buy from me' in your copy.

I hope you can now see the mistakes you've been making that has been you costing you lot of sales.

Work on them now and welcome yourself into lots of sales.

Also, if you want me to assist you in working on them,

Then don't hesitate to click on the link below NOW to join me in my FREE training which I'll be holding alongside with Prof Emmanuel Akpe A.K.A Prince of Copywriting who has trained 17,800+ students on copywriting and also one of the highest paid copywriter in Nigeria.

Click on this link NOW to gain access

https:///Newcopywritingclass

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