How To Sell: Sales Strategies For Growing Your Business

The funniest comedians are not necessarily the most popular. The best painting perhaps never made it to exhibition. The best fashionista probably never made it to any magazine or fashion parade. The best things sometimes don’t sell the most.

Reason is simple, not everyone knows how to sell. Note that I didn’t mention what to sell, the quality of the product or the service. It’s basically about how to sell anything whatsoever that you are selling.

Before we dive into how to sell, note that while sales is not marketing, they are siblings of same parents and often work together to achieve a common goal.

There are many things to consider when planning your sales strategy. Here are a few

HOW TO SELL

1 Self Selling
If two people ask you to join their table at dinner, and one of them is a smart looking banker all suited up, while the other is a school teacher dressed in a simple way, even though the food on both tables are the same, served by same waiter, you’d most likely join the banker’s table. Let’s argue this in the comments if you disagree.�

People don’t just buy your offers, product, or service. They buy you too. How you present yourself, how you position yourself, how you pitch your ideas, how you dress, how you arrange your thoughts, your carriage, your spoken language, your social skills, everything about you, they either appeal to your potential client, repel them, or leave them neutral.

When people buy you, when they like you, your chances of selling ANYTHING to them increases.

2. Online Selling
If this is your first time knowing that your business is partly as successful as your online platform, then you need 96 hours none-stop coaching from me. It’s the least I can do to help you. Lol. Just kidding.

The opportunities the online space offers are too numerous to count. The reason so many businesses don’t make sales online is not because their business is not sellable online. Creating a social media account and posting content is not online selling. There is more to it.

I could spend the same amount of data, use the same amount of time and the same platform as you, and make more sales within a week than someone can get in two years.

3 Online Security
Looking to make more money is good, but securing your online presence and the source of income is wisdom. We have heard of countless cases of social media accounts hacking with the hacker impersonating the account and requesting money from the brand’s clients.

Not only does it lead to loss of money, it also leads to loss of sensitive information that could easily damage the reputation of your brand or business, making you to lose lots of loyal and potential customers

4 Understand Target Audience
Sales is a game of persuasion. Consider your target audience as a battle, and your plan as a strategy to win them. You have to understand them enough to know who they are, where they are, what their behaviour is, their dislikes, etc. These and more inform your approach in convincing them to buy from you.

The only thing standing between increased sales and you is knowledge. You can choose to close the gap and increase your sales today. In our upcoming training, you can learn more on this. Visit Manicleworld and click on the link in bio to register.