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An Effective E-commerce Platform To Drive Distributor Engagement - Business - Nairaland

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An Effective E-commerce Platform To Drive Distributor Engagement by epixelmlm: 12:37pm On Dec 19, 2022
Direct sales companies are an industry that is always in the limelight because of the negative image. The challenges faced by direct sales companies are too much to handle. Constant competition, cut-throat marketplaces and shrinking margins make it hard for the network marketing company to stay afloat in this highly competitive world. However, a strategy that is followed with dedication is what makes all the difference between success and failure. In order to retain the customer base and attract more customers, direct sales companies should incorporate premium featured ecommerce platform that can empower disengaged distributors that help direct sales businesses exceed their customer expectations every time.

For ecommerce direct sales companies, the current platform are not tailored for personalization, which was one of the reasons for a disengaged distributor base in this particular industry. DIrect sales companies have designed a full featured gamified ecommerce platform for distributors to engage and get rewarded. This helped the distributors, many of whom were disengaged. With this platform, the distributor onboarding phase was focused on engagement right from the start, with leaderboards and rewards in place for each completed training module. Also a loyalty program module in the platform encouraged direct sales entrepreneurs to improve their brand loyalty by providing opportunities for distributors to earn points which could then be redeemed as vouchers or discounts against future orders.

The results of using an innovative ecommerce platform are such,
Increased customer retention- 20%
Increased customer loyalty-23%
Improved customer engagement-26%
Decreased distributor attrition-38%
Increased distributor engagement-27%

Lets check out what all other features does this platform includes:
-->Live chat integration
-->Ecommerce CRM integration
-->Visual engagement module
-->Email notifications
-->Push notifications
-->Offer notifications
-->SMS notifications

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