New technologies such as blockchain, artificial intelligence, AR/VR, and IOT are changing the situation of the software industry in a specific way. While speed is important, providing a great user experience is also very essential factor for the businesses. Thus, companies need to check their delivery frequently to make sure providing a smooth experience to the users. Always keep in mind that one small error can harm your reputation and brand image of your organization.

Continuous testing as well as continuous integration make the best combination makes sure the development is effective and faster.
Below mentioned are some key reasons why companies should invest in continuous testing for software development:

• Acceleration in speed of software delivery: Finding out errors at an earlier stage not only saves time when it’s comes to release window timing, but also assists to save a lot of money and resources as well. Continuous testing gives you an easy way to find and fix the errors using defect prevention strategies.
• Enhanced code quality: Modifying what manual errors can do.
• Integrates efficiently into the DevOps method.
• Helps users to develop a reliable process in hours, rather than months.
• Combines siloed team to increase enterprise efficiencies.
• Decreases the disconnect between testing, development, and operations as well.