The upcoming presidential election in Nigeria is expected to bring about major shifts in the way campaigns are conducted. Here are some of the ways the election might change:

Increased use of technology: With the rise of social media and other online platforms, candidates are expected to increasingly use technology to reach out to voters. Campaigns may include targeted online ads, virtual rallies, and other forms of digital engagement.

Emphasis on youth engagement: Young people make up a significant portion of the Nigerian population and are expected to play a significant role in the election. Candidates may therefore focus on engaging with this demographic through social media, youth-centered events, and other activities aimed at appealing to their values and priorities.

Greater focus on women: Women's representation in politics has been an issue in Nigeria, with some candidates expected to make gender a key issue in their campaigns. This could include advocating for greater representation of women in government and addressing issues that are of particular concern to women, such as healthcare and education.

Regional and ethnic considerations: Nigeria is a diverse country with many different ethnic and regional groups. Candidates are expected to take into account the specific needs and priorities of these groups as they craft their campaign messages.

Increased transparency and accountability: As citizens become more informed and engaged, there is a growing demand for greater transparency and accountability from political candidates. This could include calls for greater transparency in campaign financing and other aspects of the electoral process.

Greater emphasis on issues: In the past, presidential campaigns in Nigeria have often been dominated by personality and ethnicity. However, this time around, there is a growing expectation that candidates will focus more on the issues that matter to the people, such as job creation, economic growth, and health care.

Increased collaboration between candidates: In the past, Nigerian presidential campaigns have often been characterized by intense competition and a lack of cooperation between candidates. However, there may be a growing trend towards collaboration and cross-party alliances as candidates seek to address the complex and interrelated challenges facing the country. This could include candidates forming coalitions to push for specific policy initiatives or working together on campaigns to increase voter turnout and engagement.

New fundraising strategies: With the increasing cost of political campaigns and the need to reach a wider audience, candidates are expected to explore new and innovative fundraising strategies. This may include crowdfunding, partnerships with private sector organizations, and other creative approaches to financing their campaigns.

Greater emphasis on accountability: The Nigerian people are increasingly concerned about corruption and mismanagement of public resources. As a result, presidential candidates are expected to place a greater emphasis on accountability and transparency in their campaigns. This could include calls for greater transparency in the use of public funds, increased oversight of government institutions, and a commitment to cracking down on corruption.

Increased civic engagement: In order for democracy to thrive, it is essential that citizens participate in the electoral process. Candidates are expected to focus on increasing civic engagement by reaching out to voters, encouraging them to participate in the election, and engaging with them on the issues that matter most to them.

In conclusion, the upcoming presidential election in Nigeria is expected to bring about major shifts in the way campaigns are conducted. These changes reflect the evolving political landscape and the growing demands of the Nigerian people for a more accountable and responsive government. The success of the election will depend on how well candidates are able to address the concerns and aspirations of the citizens, and how effectively they use technology, collaboration, and other tools to engage with voters (Chikalasense).