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Why It Is So Difficult To Make A Sale As An Independent Realtor - Properties - Nairaland

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Why It Is So Difficult To Make A Sale As An Independent Realtor by dejialam(m): 8:29am On Feb 11, 2023
It's difficult to determine a specific ratio of property sellers to buyers in Nigeria, as this can vary greatly depending on several factors, such as the location and type of property, the local real estate market conditions, and the overall economy. However, it is safe to say that there are likely many more property sellers than buyers in Nigeria, as there is a growing demand for affordable housing in the country.

As for the number of people who can afford to buy a property, this will depend on various factors such as their income level, employment status, and other financial obligations. According to recent reports, a significant portion of the population in Nigeria struggles with poverty and financial insecurity, which can make it challenging for them to afford to purchase a property.

For those who can afford to buy a property, it is common for them to prefer to work with a well-known realtor company, as this provides them with a level of security and assurance that they are making a sound investment. However, there may still be a small portion of buyers who are willing to consider working with independent real estate agents, such as yourself, especially if they are able to offer unique or highly-desirable properties at competitive prices.

If you are an independent real estate agent looking to succeed in a market where there may be more sellers than buyers, there are several strategies you can consider to help you stand out and attract more business. Here are a few suggestions:

Offer unique properties: Consider sourcing properties that are not readily available through other real estate companies. For example, you could focus on finding properties that are off the beaten path or have unique features or characteristics that make them particularly attractive to buyers.

Build a strong reputation: Make an effort to build a strong and positive reputation in your local real estate community. This can help to establish trust with potential clients and make them more likely to work with you over a larger, more established realtor company.

Offer exceptional customer service: Provide an exceptional level of customer service to your clients, going above and beyond to meet their needs and address their concerns. This can help to differentiate you from other real estate agents and build loyalty with your clients.

Stay up-to-date with market trends: Stay informed about the latest market trends and industry developments, and use this knowledge to your advantage when working with clients. This can help to position you as a knowledgeable and credible real estate agent.

Leverage technology: Take advantage of technology to reach a wider audience and showcase your properties in the best light possible. For example, you could invest in high-quality property photography and virtual tours, and use social media to promote your listings and engage with potential clients.

These are just a few strategies that you could consider as you work to build your real estate business and succeed in a market where there may be more sellers than buyers.

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