What Makes A Great Sales Copy?

There are several things that make a great copy but we will look into the most important ones.

1. The Headline: No matter how good a copy is, if the headline doesn't grab the attention of the reader, then it will barely or never convert.

The conversion of a copy is the ability of the headline to grab the attention of its reader.

The purpose of the headline is to grab attention and not to sell.

Therefore, to make your reader read to the end, use an attention grabbing headline.

2. THE HOOK: The hook is a sub headline. If the reader has been attracted but upon reading, find the hook not catchy, he/she will quickly swipe past the copy.

While your headline is catchy, make sure your hook is catchy too.

Use your headline and hook to arouse curiosity in the mind of your reader.

3. The ability to pinpoint the pain of your reader. If your copy doesn't show the pain of your reader, then the copy is an unsuccessful one.

Before writing a copy, understand your reader. What really kept them awake at night? What are they going through? What are they thinking of? What are their problems?

When you must have known all these, the next thing is to use storytelling to identify their problem (here, you're bringing in emotions). Let them know you really care about them and you're ready to solve their problem through your solution.

4. Add a CTA (call to action): Any copy that doesn't end with a direction to take a particular action is an unsuccessful one.

You should be able to indicate what you want the reader to do, either to send a message, or to click on the link below ( depending on what your copy is all about)

5. Always use urgency: A great copy should contain urgency, it makes the reader take fast action due to the fear of missing out on the offer.

An example of urgency; the 12% discount is available only to the first 10 persons to order immediately. (You can use this depending on what you're writing on).

These 5 guidelines, if well structured,will skyrocket your copy and get massive revenue.

Do you desire an increase in revenue? To get that, you need a powerful compelling copy and that's what I will help you with.

Don't let those competing voices win your audience over, send me a message now on 08149082377 or email me @ chikamnelefavour2003@gmail.com

Best regards,
Favour.