What does it mean to be African? This is the question that birthed Ilẹ̀ Adúláwọ̀. Ilẹ̀ Adúláwọ̀ is a Yoruba term which directly translates as The Land of Black-skinned Man. As the name implies, Introducing Ilẹ̀ Adúláwọ̀ is about Africa and everything it means to be African.
We are deeply drawn to the history, culture, and vast beauty of Africa and we are conscious that there are people who share our passion. We are building Ilẹ̀ Adúláwọ̀ for you and for us.

For the longest time, we yearned for Afrocentric heritage and we found fragments of it here and there. Ilẹ̀ Adúláwọ̀ is our attempt at helping people like us explore Africa to the fullest. Consequently, Ilẹ̀ Adúláwọ̀ is your guide to discovering and understanding all things African.


CONTENT CREATION ;

Ilẹ̀ Adúláwọ̀ is an indigenous brand that hopes to preserve & promote African culture & traditional heritage. We are on a mission to change the stereotype around Motherland people, places, spirituality, lifestyle, etc. we showcase various African places and cultures through our blog & vlog, and we also retail locally produced crafts, clothing & fashion items, and artefacts.
Young people need to understand everything it means to be African. To have them freely express their Africanism in their style, language, dress, and orientation.
We have spent time touring the continent, seeking out the continent’s best and most exciting adventures. From trekking to kayaking, caving to diving and everything in between, stay tuned to check out the comprehensive list of our favorite adventures.


SHOP ;

We are fully launching a #shoplocal campaign which ensures that we shop locally produced items in different categories ranging from fashion, accessories, arts & craft, etc.


Events ;

We are hosed the first edition of Palmwine, Cocoa & Chills (PC ‘n C) to mark the launch of Ilẹ̀ Adúláwọ̀. PC ‘n C '22 held at Arnheim, Jericho. The event which is a celebration of the African identity that hopes to bring together people who are drawn to the beauty of the motherland. People showed up in their indigenous outfits and experienced Africa.
See photos from the event at theadulawo.com/gallery


We are on a mission to change the narrative about Africa by showcasing in a new light the people, places, culture, food, spirituality, fashion & style, etc.
Through storytelling, we help our readers explore the continent and the beauty in it.