Always keep this in mind while writing that copy.




I told a friend during our conversation that psychology and Copywriting go together. That psychology shouldn't be learnt as a university course but should also be learnt while mastering Copywriting.

Human beings are basically emotional beings. When they do certain things, it's not because they feel like doing it, but because they are emotionally attracted.

Take for instance, a lady who bought a weight loss plan, she didn't buy it because she wanted to,nor because she had money. She bought it because of the fear of being shapeless and being unattractive. (Here,her emotions were doing the work).

A guy who signed up for a coaching class did not pay that money because he had enough or because he wanted to, he paid because of the fear of being broke and neglected by all. He had the fear of not belonging to the happening guys in the future.

What am I trying to point out? While creating that copy,have it in mind to lure your audience with something they stand to lose if they don't take necessary action.

Whenever they notice they will lose something very important, there is an instant fear which results in them taking action.

Apply psychology tricks in your copy and watch how it skyrockets.

To a successful copy, cheers🥂

I'm Favour chikamnele, I help brands / businesses with compelling copy that hits the pain point of their audience and makes them take action.

Do you desire results? Do you desire an increase in revenue? Then send me an email @ chikamnelefavour2003@gmail.com or send a direct message.u