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How Choosing a Wrong Location Can Affect Your Business by Simeon Sunday - Properties - Nairaland

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How Choosing a Wrong Location Can Affect Your Business by Simeon Sunday by Jobiko(m): 3:58pm On Mar 17, 2023
Every business needs a visible location where their products and services can be easily seen by the crowed since business without patronage is no business at all. Some business cannot sell if they are not located in areas where they can be clearly seen by the large crowed. when it comes to choosing an environment to set up your business, it is important that you take careful consideration into the Location.

Does location matter for small business?
Choosing a business location is one of the most important aspects of starting a small business. Especially if you're running a small retail or restaurant operation, finding the right location means everything. It can dictate foot traffic, business atmosphere and long-term success for your small business.
if you run a business that is outward-facing in any way, which means dealing with clients or customers, you need to thoroughly consider how your location will contribute to your business.

Your location should be inviting and refined, depending on the type of business you’re running. It should create a positive association for clients and customers so they think highly of your business.

There are some important steps to take when considering any new business location. There is more to identifying the right location than just finding an available structure for your business to occupy. How you go about choosing your business’s location will define your organization.

Doing Business in Lagos
Have you done business in Lagos or you are a business owner in Lagos? Every business owner in Lagos knows the importance of choosing a visible location when it comes to doing business. Are you looking for a visible location to do business in Lagos, especially in Epe town.

Do you know that Epe is the next big business location in Lagos Nigeria? Epe has the best network of roads in the entire Lagos, roads with street lights which leads to different parts of Epe and Lagos.

Do you know that in 2022, the Lagos state government developed a plan for building of a new international Airport in the Alaro city environment of Ibeju-Lekki which which shares it's boundary with Epe, the Airport project is expected to kick of its construction in 2023 because it has been signed and approved by the President Muhammadu Buhari administration in December, 2023.

Are you Looking for a great location to set up your big business in Lagos that is closer to the road or directly facing the express road? There is land at Poka Town, in Epe that is directly facing the express road. This land is located is just 5 minutes drive from Epe, T-Junction, Epe Resort and Spa and the Lagos state Food production Hub.

For more details about this land and to book for an inspection, click here https:///jobikoinspection or call the number below.

+2349034588943
+2349056369130

Land Location: Poka, Epe Lagos
Price: 7.5 Million Naira per plot (Negotiable)
Land Title: C of O


How to choose the right business location
Besides the factors listed above, when it comes time to choose where your business will be based, there are some important steps to take to make the right decision.

You want to analyze all of your options and consider the perspectives of as many people associated with your business as possible. Choosing the right business location means doing as much research as possible.

Consider these factors, too, as you hunt for the best location for your business:

Demographics:
Consider your target audience and where they’re located. Research different demographic aspects about your local area, particularly around where your desired location is. If you’re a business that relies on foot traffic, you want to position your business as close to where your target audience is clustered as possible. By knowing this information, you can also build more facts about disposable income in your area and how high the demand for your product or service could be.

Competition:
Consider where your competitors are. You don’t want to move in directly next door or across the street from a business rival. By knowing where your competitors are, you can find a business location that allows you to establish your own base. It can also allow you to better gauge demand for your product or service compared to other companies.
Building structure: Of course, finding the right business location is not just about the property, but about what’s on the property. Find a location with a building both you and your employees like. Consider its perspective from a potential client or customer. You need a location with a structure that makes the most sense for your business and your clients or customers.

Zoning:
Research zoning maps for your local town or city. This allows you to gauge what business activities are allowed, according to your local area. If you’re a retail store or restaurant, considering the proximity to commercial zoning can be essential. Nearby residential zoning means you could have direct access to foot traffic in your area.

Other nearby businesses:
Similar to considering where your competition is based, consider what other businesses are nearby your potential location. This is important, because those businesses could attract customers that are in your target demographic. Make a balanced, conscious decision when considering your neighbors. You want to collaborate with other businesses to create a prosperous economic environment. You shouldn’t have to settle for adversarial business relationships.

Foot traffic:
Good foot traffic can be the crown jewel for certain small businesses. When searching for the right location, if it’s in a highly foot-trafficked area, visit the location several times throughout the day so you can see how crowds ebb and flow. Do your best to gauge how your business could benefit from the level of foot traffic in the designated area of the potential location.

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