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How To Add Social Media To Shopify: A Beginner's Guide - Business - Nairaland

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How To Add Social Media To Shopify: A Beginner's Guide by MrReviewPlug(m): 2:05pm On Mar 30, 2023
A Must Read Honest Review On Shopify

Social media has become an indispensable part of marketing in the modern world, and if you're running an online store on Shopify, you definitely don't want to miss out on the opportunity to promote your brand and engage with your customers through social channels. Integrating social media into your Shopify store can help you drive traffic, boost sales, and enhance your brand's visibility. In this article, we'll show you how to add social media to Shopify in a few easy steps.

Why Add Social Media to Shopify?
Before we dive into the nitty-gritty of adding social media to your Shopify store, let's take a quick look at why it's important to do so. Here are some benefits of integrating social media into your Shopify store:

Increased Traffic: Social media can be a powerful tool to drive traffic to your Shopify store. By sharing your products and content on social media, you can attract potential customers to your store and increase your reach.

Better Customer Engagement: Social media is a great way to connect with your customers and build relationships with them. By engaging with your audience on social media, you can create a sense of community around your brand and improve customer loyalty.

Improved Brand Awareness: Social media can help you increase your brand's visibility and reach. By sharing your content on social media, you can expose your brand to a wider audience and create brand awareness.

Higher Sales: Social media can also help you drive sales by promoting your products and offering exclusive deals and discounts to your followers.

Adding Social Media to Your Shopify Store
Now that we've covered the benefits of adding social media to your Shopify store, let's dive into the process of actually doing it. Here's a step-by-step guide to help you add social media to your Shopify store:

Step 1: Choose Your Social Media Channels
The first step in adding social media to your Shopify store is to choose the social media channels that are most relevant to your brand and target audience. While there are a plethora of social media channels to choose from, it's important to focus on the ones that are most likely to drive traffic and engagement for your store.

Some of the most popular social media channels for ecommerce stores include:

Facebook
Instagram
Twitter
Pinterest
LinkedIn
You can also consider other channels that may be relevant to your niche or industry.

Step 2: Create Social Media Accounts
Once you've decided on the social media channels that you want to integrate into your Shopify store, the next step is to create accounts on those channels. If you already have social media accounts for your brand, you can skip this step and move on to the next one.

Creating social media accounts is easy and straightforward. Simply go to the respective social media channels and follow the instructions to create an account. Make sure to choose a username that's consistent with your brand and easy to remember.

Step 3: Add Social Media Icons to Your Shopify Store
Once you've created your social media accounts, the next step is to add social media icons to your Shopify store. Social media icons are clickable buttons that link to your social media profiles, and they can be added to various parts of your store, such as the header, footer, or sidebar.

To add social media icons to your Shopify store, follow these steps:

1. Log in to your Shopify admin panel and go to Online Store > Themes.

2. Click on the Customize button for your current theme.

3. Click on the section of your theme where you want to add the social media icons (such as the header or footer).

4. Click on the Add section button and choose the Social media option.

5. In the Social media section, select the social media channels that you want to display on your store.

6. Customize the appearance of the social media icons, such as their size and color.

7. Save your changes and publish your store to make the social media icons live.

Step 4: Integrate Social Media Feeds on Your Shopify Store
In addition to adding social media icons, you can also integrate social media feeds on your Shopify store. Social media feeds allow you to display your social media content directly on your store, such as your Instagram posts or tweets.

To integrate social media feeds on your Shopify store, you can use third-party apps such as:

Social Photos
Instagram Feed & Gallery
Social Media Stream
Once you've installed the app of your choice, follow the instructions to connect your social media accounts and customize the appearance of the feed. You can then add the social media feed to various parts of your store, such as the homepage or product pages.

Step 5: Promote Your Social Media Channels
Finally, don't forget to promote your social media channels to your customers and followers. Here are some ways to do it:

1. Add social media buttons to your email signature and newsletters.

2. Include social media handles in your product descriptions and packaging.

3. Run social media campaigns and contests to incentivize followers to engage with your brand.

4. Collaborate with social media influencers to reach a wider audience.

By promoting your social media channels, you can attract more followers and build a stronger social media presence for your brand.

Conclusion
Adding social media to your Shopify store can help you boost traffic, engagement, and sales for your business. By following the steps outlined in this article, you can easily integrate social media into your Shopify store and start reaping the benefits. Remember to choose the social media channels that are most relevant to your brand, add social media icons and feeds to your store, and promote your social media channels to your audience. With a little effort, you can build a strong social media presence for your Shopify store and take your business to the next level.


A Must Read Honest Review On Shopify

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