Hashtags emerged with Twitter in 2007. Two years later, this social network started to automatically transform any word or expression preceded by the # symbol into a link .

Since then, the use of hashtags has become very popular, both among users and among brands, who have seen the potential of these links to promote campaigns, advertise products or generate engagement.

In 2011, Instagram started using hashtags. In 2013, Facebook and Flickr also joined.

The use of hashtags has become more professional to the point where, in 2022, according to a survey conducted by HubSpot with more than a thousand marketing professionals, 82% of them said they use hashtags as part of their Instagram strategy.

According to Twitter’s best practices guide to using hashtags, brands using this strategy on the social network see increases across the marketing funnel , seeing gains of 8% in brand awareness and 3% in purchase intent.

That is, it is inescapable: hashtags are already a fundamental part of the social media marketing strategy.

The important thing is to know how to use them in a smart and interesting way to contribute to your audience’s experience. In this article we will show you how!

Table of Contents
How to Use Hastags in Social Media Marketing?
How do hashtags work?
Where are hashtags used?
What are hashtags in Social Media Marketing?
8 tips for using hashtags in social media marketing
1. Don’t abuse hashtags
2. Beware of spelling
3. Use hashtags that have to do with the post
4. Don’t use (just) too common hashtags
5. But don’t just use too unusual hashtags either
6. Make your hashtag readable
7. Be creative (but with caution)
8. Customize the hashtag for each social network

How to Use Hastags in Social Media Marketing?
How do hashtags work?
When a person puts the tic-tac-toe symbol (#) before a word, that word automatically becomes a link to social networks. Anyone who clicks on that link, which is called a hashtag, will access all the posts that used the same hashtag.

That is, hashtags group certain subjects or topics, making people interested in those topics able to access, through the same link, several related posts.

They function, therefore, as a large (and efficient) funnel, through which only the public interested in that subject will enter.

Where are hashtags used?
Hashtags are used in social media posts.

They appeared on Twitter, back in 2009, which pioneered this concept. But today they are also present on Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and all the others.

Even some of these social networks, such as Instagram and LinkedIn, allow the internet user to follow the hashtag, just as they can follow someone else’s posts.

That is, every time someone posts about that topic, using a specific hashtag, the follower can follow.

What are hashtags in Social Media Marketing?
Hashtags are used in social media marketing to achieve many practical goals.

For example:

To increase the reach of a post – If you use a hashtag like #digitalmarketing in a post about social media marketing, the chances that a qualified audience that is interested in the subject will reach you increase. This is because people can browse topics of interest through hashtags and even follow hashtags of interest on social networks such as Instagram and LinkedIn.

To take advantage of trending topics – Hashtags that go viral, reaching thousands or millions of people, become an opportunity for brands that know how to use them. These are called trending topics. If a hashtag is trending on Twitter, it’s because it’s hot right now. If it concerns the theme of a brand, that brand can “surf that wave”, that is, use the hashtag to show the various Internet users who are browsing it that they may also be interested in its content. For example, a news portal dedicated to writing about gender issues was able to take advantage of the hashtag “#MeToo”, which gained strength in 2017, in all its posts, to position itself and reach more people.

Read More:- [https://techilu.com/how-to-use-hastags-in-social-media-marketing]

Here are some tips on how to use hashtags effectively:

Use relevant hashtags: Choose hashtags that are relevant to your content and your target audience. Research popular hashtags in your industry of pinterest image downloader tool and use them in your posts.

Keep it simple: Use one or two relevant hashtags per post. Avoid using too many hashtags as it can look spammy and reduce the effectiveness of your message.

Be specific: Use specific hashtags that target a niche audience. For example, if you’re promoting a vegan product, use #veganfood instead of #food.