1. Actually Check Out Their Writing

Surprisingly, a lot of companies do a sloppy job with this process or skip it altogether. That’s a shame considering it’s designed to ensure they ask the right person to join their brand.

Don’t fall for a shiny résumé featuring a list of academic degrees and household-name clients. Although those can be impressive, they don’t answer the important question: “Can you deliver exceptional content consistently for our brand?”

Ask prospects to provide references and links to relevant content work — and their website, if they have one. Then take a deep dive into what they’ve written to assess their writing style.

2. Make Sure They Can Commit

The best content writers are extremely busy. It’s important that you fully assess the amount of time you will want from them. Then make sure the person you hire can commit the hours necessary.

As with any new hire, there will be a learning curve when a writer begins creating content for your brand. They will need to learn about the brand, existing marketing strategies, customer demographics, and company goals.

Your writer will shape the voice of your brand in concert with the rest of the company. It’s vital that you, too, commit the time and resources necessary to flatten the learning curve. A proficient content writer will be a quick study. If they aren’t, they might have misjudged their availability.

Deadlines should always be open to discussion, but good content writers will meet the ones agreed to. They understand that a missed deadline can push an entire marketing plan off track. You don’t want to have to reschedule a product launch after the announcement has been made just because your website content isn’t ready to roll.

Creating high-quality content takes time, and anyone you hire to tackle yours should give it the time and energy your brand deserves. Beware the signs of commitment issues and avoid those writers. There are more fish in the sea.

Great content writers understand how to create compelling content that meshes with your brand. At the same time, they know how to stay in step with search engine algorithms and get your site noticed. It takes both to make your brand stand out.

Hiring a content writer who’s both storyteller and strategist isn’t always easy. But your website won’t be great unless your writer is both. So don’t hire anyone who can’t deliver the total package.

To find the right website content writer, look for consistent high-quality work congruent with the brand and its audience. Ask for the commitment to time and budget your brand deserves. Then watch your website go from drab to fab when the right pro knows how to choose all the right words.

All these listed above are what we do and the services we offer. Need a content writer across topics like tech, web3, cryptocurrency, nature etc...?

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