"What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language." —Miuccia Prada

Fashion is a form of expression of autonomy. It is connected with every person’s life very intricately. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music, news, or literature. Fashion has been fused into everyday lives." Fashion mirrors the attitude of a person in visual format.

More than 5 billion people worldwide are active on social media platforms. Needless to say, a majority of users are Gen-Z and Millenials. They closely follow their fashion influencers to keep themselves updated and stylish. Fashion Influencers are key opinion leaders who upload contents regarding various fashion niches.

Various niches of fashion where fashion influencers show their expertise

Clothing
Jewellery
Footwears
Accessories
Styling techniques
Makeup
Hairstyles

Fashion is very much connected with us and we try to try new ideas and feel new and green. On Instagram, everything is lavish and eloquent. Users try to match the vibe with new fashionable photos, videos, etc. In the meanwhile, users who became opinion leaders display content related to fashion and their sense of fashion has an edge over others for dexterity and appeal. These persons are called Fashion Influencers.

McKinsey report “State of Fashion 2022” states that the fashion industry generates $2.5 trillion. A majority of fashion commerce has already shifted to online social media and social commerce platforms. Fashion influencers actively participate with fashion brands to increase desired key performance indicators for fashion brands and ultimately increase sales.

Who are Fashion Influencers?

Fashion influencers are genre opinion leaders. They employ their creativity to create new looks, great trends, iconic ideas for clothing, etc. They present their artistry by showcasing their styles by wearing them. Some fashion influencers also set the tone by experimenting with various brands of clothes and styles.

Fashion Influencer touches areas like clothing, accessories, jewelry, make-up, hairstyle, Footwear, etc. A complete get-over is important to portray the whole style.

Below is the list of top Indian fashion influencers curated by the top influencer marketing company in India.


List of Top Fashion Influencers in India 2023

Komal Pandey
Rajvee Gandhi
Kritika Khurana
Jubin Shah
Aayushi Verma
Diipa Büller-Khosla


Komal Pandey[b]
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Komal pandey is a leading fashion influencer in India on the Instagram platform. She is a real sensation for her unique fashion skills, good looks, and ability to ideate different looks. She has been featured in the top 100 digital star list Created by Forbes.

Komal Pandey has one of the highest engagement rates among fashion Instagrammers in India. She has recently worked in paid collaborations with L’Oreal Paris for Hyaluronic acid serum. She has the ability to pick out any cloth from the wardrobe and wear it in multiple non-stereotypical ways.

Rajvee Gandhi

Rajvee Gandhi is one of the most cherished Indian fashion influencers. She is also known as “vee” by her friends and followers. She is desired for her good looks and cute expressions. She has been in paid partnership with multiple national and international brands.

Rajvee Gandhi recently used L’oreal professional products first-hand, surprised and amazed by the results, she promoted the products which got massive popularity. She is one of most followed Indian Fashion Instagrammers for her great clothing sense and beauty tips.

Kritika Khurana

Kritika Khurana is an Indian fashion Instagrammer, beauty and fashion icon, and entrepreneur. She has a great sense of fashion and regularly experiments with various clothes to create new clothing ideas. She daily uploads new looks under the ‘Outfit of the day’ tag.

Kritika Khurana has her own website named ‘thatbohogirl’ and her own clothing brand named ‘The Hype’. She has received numerous awards and accolades like Blogger of The Year by National Fame Awards 2022.

Jubin Shah

Jubin Shah is considered the best fashion influencer in India for men. He is a top model, social media star, and digital creator. He creates content for various niches like fitness, health, fashion, lifestyle, food, traveling, etc. he has immense popularity for his aesthetics, looks and fashion sense.

Jubin Shah has done many paid collaborations for brands like beardo, set wet, Gillete, ponds, etc. He regularly uploads insightful content on grooming, hair styling, skincare, beard styling, outfit styles, etc.

Aayushi Verma

Aayushi Verma has created a sensation in the fashion industry through her remarkable taste in fashion. She as a fashion Instagrammer in India enjoys immense popularity among Gen-Z followers. Most followers try to recreate her looks and dressing sense.

Aayushi Verma has partnered with various brands for paid collaboration. Some of them are for In-house spa services by Urban Company. She just turned eighteen and for this factor most of her followers connect with her.

Diipa Büller-Khosla

Diipa Büller-Khosla is one of the top fashion influencers, digital creators, fashion commentators, and entrepreneurs. She is the founder of ‘Indewild” and co-founder of NGO, “Post for Change”. She has been featured on the covers of top magazines like Vogue, Elle, Deccan Chronicles, Grazia India, MITH, Lifestyle, etc.

Diipa Büller-Khosla is an inspiration for many. Diipa was invited to a red carpet-appearance at the Cannes Film Festival. She has been focusing on many daily issues faced by women on a daily basis like menstrual health, sanitation, etc through her NGO.