Though Nigeria is used as a case study in this article “How real estate agent can make money fast in 2023“. The tips and procedure are also effective to all real estate agents in the World irrespective of your country, ethnicity, language, colour and others. Read, enjoy and comment below to share ideas with others.

The property market will forever keep booming as the quest and request for residential, landed and commercial properties increase drastically over time. Real estate agents still remain the best professionals to always consult when searching for your favourite home, office space, warehouse, event centre and others.

Despite all these progress in the real estate industry, some agents are still not getting it right. These flaws might be from their poor marketing strategy, lack of good communication skill, not having good networking with others etc. Below are some of the effective tips and details on how real estate agent can make money fast in 2023.

1. Be the Face of Your Agency
As a trustworthy real estate agent, always include yourself anywhere and everywhere as you advertise and reach target audience. Create random content, show your face today, post listing tomorrow, talk next tomorrow… This could be on social media, on website, on Tv, on radio, on everything. People are 100% attracted to the real you.

It gives them maximum confidence that they are dealing with a bonafide agent. And not a robot or ghost broker who might be suspected to be a fraudster. These days, sourcing for money is complicated. So prospective clients would always involve in transactional business deal with only real estate agents they can trust and confide in.

2. Post Engaging Contents
Good contents still remain the key to real engagement that generate lead and convert audience to customers. In real estate, posting at least once a day (not 2 or 3 times a week) make prospective clients always have you at the back of their mind. The contents should always vary and should not always be about listing! listing!! listing!!!

As explained above, post contents that include picture of you. Share educative, funky, video contents. Give them the impression that you are everywhere and versatile but still focus on your real estate goal. Though Taco Heidinga says “if it does not attract, it does not impact”. The reverse case is the scenario here, “if it does not impact, it does not attract”. In other words, always create that catchy contents that create impact for clients to be attracted and engaged to you and your real estate agency.

3. Tell Touching Stories
You might be wondering “from real estate to storytelling, how?”. Yes, it is possible. In fact it is one of the most effective ways of engaging prospective clients to your brand. Research says that though the art of storytelling changes life. Emotional stories both change life and create real connection between two parties. Real estate is not exceptional here.

A real estate agent should be a good story teller that share emotive written and video stories within and outside real estate field. This could be stories from personal or others’ experience. You can even fabricate a catchy story that nurture and educate prospective readers on their daily life activities.

Here is how it works. You share that touching story to engage prospective clients. Along the line or at the conclusive part of the story, creatively lure in real estate scenario to divert their attention a bit. Do this without letting the reader being aware. Only digress from the main topic when you feel that they are already engaged to the story. Connect and blend the real estate aspect to the story without altering their emotion. Gradually conclude the story by creating marketing hooks to garner their emails, phone number and more. Boom! You won.

4. Expand your Leverage System
Real estate is not just about you, but about us and everyone else. Collaboration plays important roles when it comes to expanding your agency network. Connect property owners, managers, developers and other agents to solve clients problems. And other related real estate challenges. Discuss your property agency services with local communities, businesses, schools, events, religious houses etc.

Share fliers and handbills to spread your real estate network. This enhances physical engagement. Use internet and word-of-mouth strategy to leverage your ideas. Think within and outside your industry. Here is the secret in short sentence. The wider you spread your agency tentacles, the more you achieve your marketing goals. And the faster you reach your target audience. Simple! This tip on how real estate agent can make money fast in 2023 is very effective. Try it.

5. Market on Real Estate Portals
This aspect should be the first on our list. But I decided to mention it last so I can take my time to expatiate it. It is not new that most real estate agents have limited their marketing scope to only facebook and whatsapp groups. These are good but not the best marketing strategy to get you that special client. The chance of getting a direct client is low. You might end up getting an indirect client or fellow agent’s client.

The simple truth is that posting listings on groups give you only 80% chances to reach other agents. But 20% chances for prospective clients to reach you. In other words, real estate social networking groups expand your agency-base network than client-base network. As said above, groups are very good platform to leverage your estate agency with other agents.

Real estate portals are property listing sites where you submit your sales and rental properties to reach clients directly without any intermediary. They are free and premium property marketplaces where clients can search and review properties. Before reaching or booking appointment with the advertiser or agent in charge once they are interested.

The system has created a perfect structure that allows agents to post clear pictures or video of properties with their details. This will make clients have complete overview of the listings. Most Real estate portals also have other interesting features like google local and street map that analyses property locations, indoor/outdoor amenities, distance and accessibility to the major road and tourism etc.

Some of the common property sites and marketplaces in Nigeria where agents advertise listings to reach clients easily are npc, crawlaa, propertypro, castle etc. Crawlaa property being my favourite among others, I can boldly tell you that there are more to enjoy apart from the above features. Besides, it is an seo crawling property market that automatically boost your listing for easy search on google. Though this depends on the integrated keyword(s). You can try them out here.

I have stated and expatiated some of the marketing secrets to engage with your prospective clients and closing a deal fast. These are some of the strategies I personally use to reach more client for precise transactional business deal. The above methods are tested and trusted, and still very effective till date. I have made a lot of money from closing real estate deals to meeting people with various disciplines from different backgrounds. Also, I have garnered a lot of experience from experts and professional. This is why I decided to share with you all so you can start receiving credit alert soon and smile to your bank.

Shelter being one of the basic needs of human beings, the real estate industry still remains lucrative area of business. This is because it will never loose value since the demand for residential and commercial properties is always on a high side. The marketing approach to reach target audience with this opportunity determines the success of real estate agents.


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