If you have a product or service to sell to people and you want to make big money then read this post very carefully…

Because in a second you will understand how you can use a sales letter to boost your sales and make more profits.

But first, what is a sales letter

A sales Letter is a letter written to someone to sell products and services to him or her so he or she can buy the product 0r service…

You are writing the sales letter not to greet the person but to compel or persuade him to buy from you…

Can I give you an example

Yes I will give you a bit

But you must know that a sales letter is used to sell different products or services and it can come in different forms…

It can come in the form of videos which is called Videos Sales letter or in writing form

Now let's look at this example….

"𝐷𝑜 𝑌𝑜𝑢 𝑓𝑎𝑐𝑒 𝑇ℎ𝑖𝑠 𝑝𝑟𝑜𝑏𝑙𝑒𝑚 𝑊ℎ𝑖𝑙𝑒 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑜𝑛𝑙𝑖𝑛𝑒…𝐴𝑛𝑑 𝑖𝑡 𝑖𝑠 𝑓𝑟𝑢𝑠𝑡𝑟𝑎𝑡𝑖𝑛𝑔 𝑦𝑜𝑢 𝑡𝑜 𝑡ℎ𝑒 ℎ𝑒𝑙𝑙…

𝑇ℎ𝑒𝑛 𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑙𝑒𝑡𝑡𝑒𝑟 𝑡𝑜 𝑡ℎ𝑒 𝑒𝑛𝑑 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑦𝑜𝑢 𝑤𝑖𝑙𝑙 𝑓𝑖𝑛𝑑 𝑡ℎ𝑒 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛 𝑡𝑜 𝑎𝑙𝑙 𝑡ℎ𝑖𝑠 𝑝𝑟𝑜𝑏𝑙𝑒𝑚….

𝐷𝑒𝑎𝑟 𝐹𝑟𝑖𝑒𝑛𝑑

𝐼𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑙𝑜𝑜𝑘𝑖𝑛𝑔 𝑓𝑜𝑟 𝑤𝑎𝑦𝑠 𝑡𝑜 𝑏𝑜𝑜𝑠𝑡 𝑦𝑜𝑢𝑟 𝑠𝑎𝑙𝑒𝑠 𝑎𝑛𝑑 𝑚𝑎𝑘𝑒 𝑚𝑜𝑟𝑒 𝑝𝑟𝑜𝑓𝑖𝑡, 𝑡ℎ𝑒𝑛 𝑡𝑎𝑘𝑒 𝑦𝑜𝑢𝑟 𝑡𝑖𝑚𝑒 𝑎𝑛𝑑 𝑟𝑒𝑎𝑑 𝑡ℎ𝑖𝑠 𝑤𝑖𝑡ℎ 𝑐𝑎𝑢𝑡𝑖𝑜𝑛… "

That is what a sales letter looks like…

First, you must catch the attention of the people you are sending it to… otherwise, you won't make any money

Because they must see it and read it so they can know what you have For them….

And if you look deeply at the example I have above you will see that I am speaking to only one person…

Yes I'm speaking to you

I used the word "you"

Because I want the prospect to know that I'm talking to him or her and not anyone else…

Part of a Sales letter that makes money

Some parts of the sales letter will make you money…

I will be using the basics part and how you can use it to make more sales….

1.Headline

Have you ever seen a headline of a newspaper or news website?

How do they catch your attention?

The same thing to sales letters they must have a headline to get the attention of people

Examples of headlines are

"𝐻𝑜𝑤 𝑇𝑜 𝑚𝑎𝑘𝑒 𝑚𝑜𝑛𝑒𝑦 𝑈𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 4-𝑀𝑒𝑡ℎ𝑜𝑑 𝐴𝑛𝑐𝑖𝑒𝑛𝑡 𝐹𝑜𝑟𝑚𝑢𝑙𝑎"

"𝐻𝑜𝑤 𝑇𝑜 𝐼𝑛𝑐𝑟𝑒𝑎𝑠𝑒 𝑌𝑜𝑢𝑟 𝑝𝑟𝑜𝑓𝑖𝑡𝑠 𝐼𝑛 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 30 𝐷𝑎𝑦𝑠"



The two are just the examples that come up in my head right now it can be more compelling than that…

2.Lead

This is the part where you build the interest of the customers

You let them get a sneak view of what you are giving to them

You let them visualize how you want to help them

How their life will be better

How you have helped others to achieve something you are giving me them

3.Background story

This is where you come up with a story about yourself,

How do you fund the solution you are offering them

How did you also suffer or what you went through before coming up with the solution…

Your challenges

And also some social proof from notable persons in the industry or the testimonials from your customers…

Example

"𝑀𝑦 𝑁𝑎𝑚𝑒 𝑖𝑠 𝑥𝑥 𝑥𝑥

𝐴𝑛𝑑 𝐼 ℎ𝑎𝑣𝑒 𝑏𝑒𝑒𝑛 𝑐𝑎𝑙𝑙𝑒𝑑 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑖𝑛𝑡𝑒𝑟𝑛𝑒𝑡 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟 𝑖𝑛 𝑁𝑖𝑔𝑒𝑟𝑖𝑎 𝑎𝑠 𝑡ℎ𝑒 𝐺𝑜𝑙𝑑𝑒𝑛 𝑃𝑟𝑜𝑓𝑖𝑡𝑠 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑖𝑛𝑡 𝑝𝑟𝑜𝑓𝑖𝑡𝑠 𝑓𝑜𝑟 𝑎𝑛𝑦 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝐼 𝑙𝑎𝑖𝑑 𝑚𝑦 ℎ𝑎𝑛𝑑𝑠 𝑜𝑛 … .𝑏𝑙𝑎ℎ.. 𝑏𝑙𝑎ℎ… ".

𝑇ℎ𝑎𝑡 𝑖𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑜𝑚𝑒 𝑢𝑝 𝑤𝑖𝑡ℎ 𝑎 𝑠𝑡𝑜𝑟𝑦 𝑏𝑢𝑡 𝑡ℎ𝑒 𝑠𝑡𝑜𝑟𝑦 𝑚𝑢𝑠𝑡 𝑏𝑒 𝑡𝑟𝑢𝑒….


That is how you come up with a story but the story must be true….


4.Unique Mechanism of Problem

This is the reason why your prospects are having the problem they are having…

And the reason why it isn't being solved

If you are selling weight loss products you have to tell them

Why are they gaining weight due to some specific reason…

And explain to them in a way they will understand…

5.Unique Mechanism of Solution

This is where you explain why your product will solve the problem for them…

And it must be correlated with what you explain in the UMP above…

6.Reveal Your products

This is where you reveal your product and explain every detail of it without hiding anything from them…

And give them proof that what you are selling will work

And how it will help them with the unique mechanism of problems.

7.CTA

Call to Action:this is where you ask them to take action to buy your product


Don't force them to do it

Compel in a way they will understand and take action

Now you have written your sales letter now

There are other two things


Close: You must close the sales letter by recapping all the products and their Bonus

If possible you can explain its benefits in different scenarios that will entice the prospects.

FAQS: Frequently Asked Questions

This is where you answer all the possible questions your prospects may have in their minds.

Answer them in a way they will understand.

Now go and make more mm money with a sales letter

Stay Profitable

P.S: But if you need help writing a sales letter for your products or services hit me up