Building a digital brand or business is no easy feat. It feels like climbing a steep hill. I get it–it’s tough out there. Believe me, the journey is challenging. It demands dedication, persistence, and a consistent effort to elevate your name and reputation. We often believe that successful people have a secret formula, especially when their strategies don't work for us.

The aim of this post isn't to discourage you or make you feel disheartened. I truly understand the grind - the daily commitment to producing content, hoping to captivate your audience, and sometimes seeing little to no results in return. I just want to share a golden nugget with you. It’s all about Posting Relevant Content.


When I’m online, I sometimes see posts that make me question their purpose. If you want to really connect with your audience, consistency is key. Say you’re in the fashion business. Stick to fashion content - share the latest trends and helpful tips. Avoid going off-track with unrelated or controversial posts. Sometimes I see posts criticizing a certain religion or even a politician which is wrong. What you share online represents your brand. Be cautious, as you can’t always predict how everyone will react, and certain topics might unintentionally push some followers away, which isn’t great for business.

Now, don’t get me wrong. We all have personal opinions, and they’re important. But when it's business time, let’s keep it focused and friendly.

If you’ve been mixing up various content lately, consider re-evaluating your strategy. The key is to post with clear intent that resonates with your audience. Wishing you success in your online journey! Until next time!