While Maria Julia Cassis was having a meal in her North London home, her 6-year-old son rushed into the dining room, looking pale. His puzzle game on an Android phone had been interrupted by a video displaying Hamas militants, fearful Israeli families, and blurred graphic content.

Over a black screen, a message from the Israeli Ministry of Foreign Affairs was conveyed to the first-grader: "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE."

Cassis, a 28-year-old barista from Brazil, expressed that the advertisement had a disturbing impact on her son, leading her to promptly remove the game. In a recent phone interview, she stated, "He was shocked. He literally said, 'What is this disturbing ad doing in my game?'"

It remains unclear how the ad found its way into Saranga's son's video game. Nevertheless, her family's experience is not unique. Helpleak has identified at least five other instances in various parts of Europe where the same pro-Israel video, featuring footage of rocket attacks, fiery explosions, and masked gunmen, was displayed to gamers, including several children.

In one instance, these ads were displayed within the popular "Angry Birds" game, developed by Rovio, a company owned by SEGA.

Rovio acknowledged that these ads featuring disturbing content had mistakenly appeared in their game and stated that they were currently taking manual steps to prevent their display. However, Rovio's spokesperson, Lotta Backlund, did not specify which of their "dozen or so ad partners" had provided the ad in question...

READ MORE HERE