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Adidas Opens Its First West African Flagship In Lagos - Fashion - Nairaland

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Adidas Opens Its First West African Flagship In Lagos by FreeStuffsNG: 10:11am On Nov 03, 2023
Adidas opens its first West African flagship in Lagos

Nigerian vernacular architecture meets Adidas’s long design history at the brand’s new Lagos flagship, designed by Oshinowo Studio.

Located in the city’s Victoria Island, the store is wrapped in the kinds of aluminium sheets often used in Makoko – a floating settlement on the coast of Lagos. A mix of solid and perforated, these panels are lit by strips of neon lights.

The facade brings new life to the existing concrete building that lies beneath, with Oshinowo Studio focusing on retrofitting rather than starting anew. According to the practice, it reflects Lago’s rich culture of ‘upcycling, reuse and regeneration’.

In addition to its new look, the studio extended the building and installed a solar power system and wastewater treatment plant. Rounding out the retail space is a basketball half-court painted by Nigerian artist Osa Okunkpolor.

‘Our design is inspired by the city’s resilient, adaptable, and go-getter resolve, building a place of convergence for sports and culture,’ says founder Tosin Oshinowo.

https://thespaces.com/adidas-opens-its-first-west-african-flagship-in-lagos/

20 Likes 4 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by FreeStuffsNG: 10:11am On Nov 03, 2023
This is another great news of new investments coming to Africa to land in Nigeria.

Thanks to all who made this possible.
We need more investments please.

Invest in Lagos and the neighbouring Yoruba South West Nigeria states for great returns on investment and the best investor friendly experience in Africa!
God bless Nigeria for ever! Check my signature for free stuffs!

63 Likes 8 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Taylor93: 10:14am On Nov 03, 2023
FreeStuffsNG:
This is the great news of new investments coming to Africa to land in Nigeria.

Thanks to all who made this possible.
We need more investments please.


Na Adidas we go chop?


Your mothers sisters fathers and brothers are in Ogun state protesting against food price hike and hunger you dey here dey hype shoe and clothing


Shebi you dey share free stuffs why not share to your people in Ogun

42 Likes 10 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by SadiqBabaSani: 10:15am On Nov 03, 2023
This is nice, why always Lagos?

9 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by proeast(m): 10:18am On Nov 03, 2023
Lol, give them two 6 months Max and they will relocate to Ghana.

Investing in a sinking ship is foolishness

22 Likes 3 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by squash47(m): 10:19am On Nov 03, 2023
Who go buy their clothes?

3 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by press9jatv: 10:19am On Nov 03, 2023
They are welcome to Nigeria 🇳🇬. They should be ready to pay huge tax from Sanwo Olu government too

6 Likes 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by proeast(m): 10:20am On Nov 03, 2023
FreeStuffsNG:
This is the great news of new investments coming to Africa to land in Nigeria.

Thanks to all who made this possible.
We need more investments please.

Lol, Tinubu urchins are busy celebrating rubbish. Go and ask about previous brands that opened shop in Nigeria and why they left soon after.

I can tell you that it's a matter of time before this one closes too and relocate to more serious countries.

24 Likes 4 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Taylor93: 10:32am On Nov 03, 2023
proeast:
Lol, give them two 6 months Max and they will relocate to Ghana.

Investing in a sinking ship is foolishness

People wey Tinubu go tax to their kneels




Adidas will soon find out why other big companies left Nigeria




Thunder fire Nigeria

17 Likes 3 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Ikaeniyan0: 10:36am On Nov 03, 2023
FreeStuffsNG:
Adidas opens its first West African flagship in Lagos

Nigerian vernacular architecture meets Adidas’s long design history at the brand’s new Lagos flagship, designed by Oshinowo Studio.

Located in the city’s Victoria Island, the store is wrapped in the kinds of aluminium sheets often used in Makoko – a floating settlement on the coast of Lagos. A mix of solid and perforated, these panels are lit by strips of neon lights.

The facade brings new life to the existing concrete building that lies beneath, with Oshinowo Studio focusing on retrofitting rather than starting anew. According to the practice, it reflects Lago’s rich culture of ‘upcycling, reuse and regeneration’.

In addition to its new look, the studio extended the building and installed a solar power system and wastewater treatment plant. Rounding out the retail space is a basketball half-court painted by Nigerian artist Osa Okunkpolor.

‘Our design is inspired by the city’s resilient, adaptable, and go-getter resolve, building a place of convergence for sports and culture,’ says founder Tosin Oshinowo.

https://thespaces.com/adidas-opens-its-first-west-african-flagship-in-lagos/
Mynd44 nlfpmod

The place is very beautiful. I was there four month ago or so

15 Likes 4 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by JohnnA1: 11:01am On Nov 03, 2023
Beautiful!

More job opportunities...

May God in Heaven (ELEDUMARE) continue to BLESS YORUBALAND, and Nigeria at large.

Amen!

20 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Iriruaga100(m): 11:04am On Nov 03, 2023
proeast:
Lol, give them two 6 months Max and they will relocate to Ghana.

Investing in a sinking ship is foolishness

Cost of doing business in Ghana is higher than that of Nigeria.

42 Likes 8 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Treasure17(m): 11:07am On Nov 03, 2023
Mtcheeew. So we should call Paaso?

1 Like 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by Armaggedon: 11:30am On Nov 03, 2023
They won't survive competition with Aba.

2 Likes

Re: Adidas Opens Its First West African Flagship In Lagos by motymop: 12:00pm On Nov 03, 2023
Opening a shop is nothing to be proud about.

The highest they can employ is 5 attendants and 1 store manager.

We praise mediocrity in this country

19 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by SoNature(m): 12:07pm On Nov 03, 2023
SadiqBabaSani:
This is nice, why always Lagos?

That's because Lagos is the most popular state in Nigeria, and it is the state with the biggest market and richest Nigerians. Original Addisas wears aren't cheap. If it wasn't in Lagos, it would only be in Abuja or Port Harcourt; those are the places the richest Nigerians live.

27 Likes 4 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Zooposki(f): 12:13pm On Nov 03, 2023
Yoruba man wey never fit chop for this Tinubu era, na Adidas him wan buy?

8 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by 7lives: 12:46pm On Nov 03, 2023
proeast:
Lol, give them two 6 months Max and they will relocate to Ghana.

Investing in a sinking ship is foolishness

Shior.
Have you been to Ghana of late?.
Pms #1,400.
Hungry man indomie noodles #850.
Coke #850.
This is as at yesterday, I'm into tourism business so I moved around a lot.
Give people 5 cedis and they'll thank you like they've won a jackpot.
Prostitution is a big business, pimps everywhere scouting for patronage.
Ghana is bleeped, same in Togo and Republic du Benin.
Whoever wants to relocate to Ghana should make it snappy.
I love Nigeria, God bless Nigeria.

48 Likes 8 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by nedu666: 12:56pm On Nov 03, 2023
Adidas trainers of £70 in UK. In Nigeria will be 100,000 naira. Give them time, they will shut down.

6 Likes 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by Starboytwo(m): 1:30pm On Nov 03, 2023
nedu666:
Adidas trainers of £70 in UK. In Nigeria will be 100,000 naira. Give them time, they will shut down.
shut down for where...

If you no get money, simply hide your face.

34 Likes 3 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Throwback: 1:56pm On Nov 03, 2023
This was opened in April.

7 Likes 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by Nobody: 1:56pm On Nov 03, 2023
Taylor93:



Na Adidas we go chop?


Your mothers sisters fathers and brothers are in Ogun state protesting against food price hike and hunger you dey here dey hype shoe and clothing


Shebi you dey share free stuffs why not share to your people in Ogun

Are you allergic to good news? 🤔

29 Likes 4 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by KingOfTheDamned: 1:56pm On Nov 03, 2023
FreeStuffsNG:
This is the great news of new investments coming to Africa to land in Nigeria.

Thanks to all who made this possible.
We need more investments please.

Sunkanmi are you getting a job soon? grin grin grin grin

you cant keep hiding behind trolling for life

2 Likes 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by Throwback: 1:57pm On Nov 03, 2023
nedu666:
Adidas trainers of £70 in UK. In Nigeria will be 100,000 naira. Give them time, they will shut down.

You actually think they need all Nigerian masses to patronise them, when the few upper-class of the over 20m Lagos population is enough?

Or you think their specific location in Lagos is not strategic? Or the other partner stores for Adidas and Nike in Ikeja City Mall and The Palms Lekki have shut down all these years?

How many of the struggling immigrants in UK can afford to spend £70 on a shoe?

38 Likes 7 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by iampeterben(m): 1:57pm On Nov 03, 2023
Good one to Lagos, Nigeria, the economic hub of Africa. Congratulations.

13 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by ATEAMS: 1:57pm On Nov 03, 2023
Indeed
Re: Adidas Opens Its First West African Flagship In Lagos by theophorus(m): 1:58pm On Nov 03, 2023
Good one for people who are interested in getting the Originals.

This is Bad business for those who sell fake for the price of original.

Abeg, they should put Police/CID for that place incase those people carry their magomago enter that area.

5 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Roboto11: 1:58pm On Nov 03, 2023
Taylor93:


People wey Tinubu go tax to their kneels




Adidas will soon find out why other big companies left Nigeria




Thunder fire Nigeria

This news pain Chinedu (you) mama.

grin

24 Likes 2 Shares

Re: Adidas Opens Its First West African Flagship In Lagos by Wealthoptulent(m): 1:58pm On Nov 03, 2023
grin grin
FreeStuffsNG:
Adidas opens its first West African flagship in Lagos


https://thespaces.com/adidas-opens-its-first-west-african-flagship-in-lagos/


2 Likes

Re: Adidas Opens Its First West African Flagship In Lagos by KingLennon(m): 1:58pm On Nov 03, 2023
There will be gone before Tinubu's reqime will be over sad....







By that time, they won't be able to pay their workers. Diesel will be 3000 naira per litre and $1 will be 2500 naira sad

1 Like 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by NOETHNICITY(m): 1:58pm On Nov 03, 2023
Taylor93:



Na Adidas we go chop?


Your mothers sisters fathers and brothers are in Ogun state protesting against food price hike and hunger you dey here dey hype shoe and clothing


Shebi you dey share free stuffs why not share to your people in Ogun
Yes sir
Some people’s food depend on it

8 Likes 1 Share

Re: Adidas Opens Its First West African Flagship In Lagos by airsaylongcome: 1:59pm On Nov 03, 2023
Iriruaga100:


Cost of doing business in Ghana is higher than that of Nigeria.

What metrics have you compared to arrive at this conclusion?

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