Dear Esteemed Artists:

As a passionate follower of the Nigerian music scene, I write to you with both admiration for your global achievements and concern for the current trends in your engagement with the Nigerian market. Your success on the international stage has been a source of national pride, but the recent pricing strategies have raised important issues worth addressing.

Global Influence and Economic Realities

Your ascension to the global stage has been nothing short of phenomenal, a testament to your talent and the universal appeal of Nigerian music. Charging premium rates internationally reflects your worth and the high demand for your art. However, applying similar pricing strategies back home in Nigeria, where the economic context is markedly different, deserves a closer look.

The current exchange rate of NGN 1,115.00 to $1 (Sendwave: Nov 10, 2023) has profound implications. While your international fees in USD translate to a substantial amount in Nigerian Naira, it’s essential to consider the Nigerian populace’s average income and purchasing power. High ticket prices, especially in a foreign currency, can alienate a significant portion of your local fan base...

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