On account of a Nigerian unicorn startup attempting to make due, there could be various potential difficulties that it is confronting:

1. Market conditions: The startup might be working in a profoundly cutthroat or unstable market, making it challenging to acquire piece of the pie or keep up with development. Monetary elements, like a decline in the economy or horrible government strategies, could likewise adversely influence the startup's exhibition.

2. Competition: The presence of laid out players or forceful rivalry in the market can make it trying for a startup to separate its item or administration and draw in clients, especially in the event that the contenders have more prominent assets or memorability.

3. Financing: Keeping a solid income is vital for any startup, yet raising assets can be testing, particularly in arising economies like Nigeria. In the event that the startup can't get adequate subsidizing, it might battle to put resources into development, foster new items, or stay aware of functional expenses.

4. Internal issues: Inner elements can fundamentally influence a startup's direction. Incapable administration, absence of an unmistakable methodology or vision, group clashes, or functional shortcomings can upset development and establish a difficult workplace. Settling these issues and cultivating a positive organization culture are significant for endurance.

5. Administrative difficulties: New companies might confront administrative obstacles and consistence gives that require critical assets to explore. These difficulties can go from getting licenses and allows to managing complex assessment guidelines, lawful questions, or government administration.

6. Versatility and maintainability: Fast development can bring its own difficulties, remembering challenges for scaling activities, overseeing assets, or guaranteeing quality control. New companies need to have frameworks set up to adjust to expanded request and productively scale their activities without settling for less on the nature of their items or administrations.

7. Low sales or Users :The product or service being offered may not be meeting the demands or needs of the Nigerian market. It is important for startups to conduct thorough market research to understand the target audience and their preferences. This is due to poor marketing strategy or insufficient marketing budgets .

8. Power supply:The high cost of energy in Nigeria is a major factor that contributed to the demise of many unicorn startups in the country. Energy is a critical input for any business, and the high cost of electricity in Nigeria puts a significant burden on startups, especially those that heavily rely on machinery and technology.The high cost of energy in Nigeria can be attributed to various factors, including unreliable power supply, expensive fuel costs, and inadequate infrastructure. Startups often have to rely on expensive diesel generators to power their operations, leading to high operational costs and a significant drain on financial resources. Additionally, the frequent power outages and blackouts further disrupt business operations and negatively impact productivity. Startups in sectors such as e-commerce, technology, and manufacturing require a stable and consistent power supply to maintain smooth operations, but the high cost and unreliability of energy in Nigeria hinder their growth and sustainability.

In such a situation, it is basic for the startup to evaluate its difficulties, distinguish expected arrangements, and look for outer help whenever required. This could include collaborating with financial backers, looking for mentorship or counseling administrations, investigating new market valuable open doors, or rebuilding the plan of action to adjust to evolving conditions. Furthermore, constant development, solid administration, and versatility are fundamental for new businesses to make due and flourish in a serious climate.